So, what gives? Why are hundreds of thousands of people letting strangers rent their bedrooms or drive their cars if society is growing more cynical? Why would you trust a company that ships you a dress worn by another woman last week if you don’t actually trust people all that much? How is the economy suddenly creating billion-dollar businesses around the idea of communal consumption at a time when we’re not feeling communitarian at all?
Here is PwC’s smart answer: “If trust in individuals and institutions is waning or at best holding steady, faith in the aggregate is growing.”