The orthodox vs. the unorthodox: Tata, Tesla and Toyota. Why might an asymmetric competitor lose and a symmetric competitor win?
 
 We begin with Tesla and Apple. We continue with aluminum vehicles and re-visit information asymmetry as Horace exploits it to buy a Mercedes on eBay.
 
 We talk about car APIs (Aux input jack and ODBII) and much, much more.
 
 A brief discussion considers the perils of endless line extension up and down the market, perhaps fueled by financialization.
 
 This is a good one.
 
 Asymcar 10: Asleep at the switch | Asymcar.