The Need for Speed, 23 Years Later

Kathryn Whitenton:

23 years ago, the internet was quite different from the one we use today. Google didn’t exist yet, fewer than 20% of U.S. households had internet access, and those who did were using a dial-up connection.

It’s no wonder that people complained about slow speeds on every website we tested back then, because the internet and the computers used to access it were painfully slow.

What is surprising is that, despite today’s much faster network speeds and computer processors, people using the internet today are still plagued by the exact same frustration: slow websites.

The Internet Is Faster, but Websites Aren’t

You might be wondering whether people simply don’t notice how much faster today’s sites are because their expectations have increased over time. While it’s true that people’s estimates of wait times are sometimes exaggerated, in this case it’s not just a matter of distorted perceptions.

For the past 10 years, Httparchive.org has recorded page load times for 6 million popular websites. (Httparchive.org is a part of the InternetArchive.org, whom you may know as the folks behind the WayBack Machine). The results are not encouraging: for webpages visited from a desktop computer, the median load time hasn’t improved. Today’s websites aren’t that much faster than they were 10 years ago.

Data isn’t just being collected from your phone. It’s being used to score you.

Harvey Rosenfield and Laura Antonini:

Operating in the shadows of the online marketplace, specialized tech companies you’ve likely never heard of are tapping vast troves of our personal data to generate secret “surveillance scores” – digital mug shots of millions of Americans – that supposedly predict our future behavior. The firms sell their scoring services to major businesses across the U.S. economy.

People with low scores can suffer harsh consequences.

CoreLogic and TransUnion say that scores they peddle to landlords can predict whether a potential tenant will pay the rent on time, be able to “absorb rent increases,” or break a lease. Large employers use HireVue, a firm that generates an “employability” score about candidates by analyzing “tens of thousands of factors,” including a person’s facial expressions and voice intonations. Other employers use Cornerstone’s score, which considers where a job prospect lives and which web browser they use to judge how successful they will be at a job.

Brand-name retailers purchase “risk scores” from Retail Equation to help make judgments about whether consumers commit fraud when they return goods for refunds. Players in the gig economy use outside firms such as Sift to score consumers’ “overall trustworthiness.” Wireless customers predicted to be less profitable are sometimes forced to endure longer customer service hold times.

Auto insurers raise premiums based on scores calculated using information from smartphone apps that track driving styles. Large analytics firms monitor whether we are likely to take our medication based on our propensity to refill our prescriptions; pharmaceutical companies, health-care providers and insurance companies can use those scores to, among other things, “match the right patient investment level to the right patients.”

Google’s Top Search Result? Surprise! It’s Google – The Markup

Adrianne Jeffries and Leon Yin

In Google’s early years, users would type in a query and get back a page of 10 “blue links” that led to different websites. “We want to get you out of Google and to the right place as fast as possible,” co-founder Larry Page said in 2004.

Today, Google often considers that “right place” to be Google, an investigation by The Markup has found.

We examined more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls “direct answers,” which are populated with information copied from other sources, sometimes without their knowledge or consent.

41%

of the first page of Google search results is taken up by Google products.

Source: The Markup analysis

When we examined the top 15 percent of the page, the equivalent of the first screen on an iPhone X, that figure jumped to 63 percent. For one in five searches in our sample, links to external websites did not appear on the first screen at all.

A trending search in our data for “myocardial infarction” shows how Google has piled up its products at the top. It returned:

How a linguistic glitch tricks us into believing bank deposits are deposited in banks

Brett Scott:

After much consideration, I’ve decided to break one of my key rules when talking about money, which is:

‘Never use substance metaphors to talk about money’

I have this rule because, while it may be printed upon physical objects (‘cash’), money is not a substance: it’s not ‘blood flowing through the veins of the economy’, or whatever other substance metaphor you may wish to use.

But, in this instance, I’m going to break the rule and use the metaphor of water to show you that bank deposits are never deposited into banks.

Depositing water deposits

The glass pictured above stores liquids. If I take a jug of water and pour water into this glass, I’m depositing water into it. After I’ve done that, I might say there is a ‘water deposit’ in the glass.

Admittedly we don’t often use that phrase to talk about water, but think for example of a geological metal deposit: in the beginning of the earth asteroids crashed and ‘deposited’ debris all over the planet, while volcanos ‘deposited’ lava, which nowadays leads us to discover ‘cobalt deposits’, ‘gold deposits’ or ‘iron ore deposits’.

Notice that the verb ‘deposit’ creates a noun of the same name: the exploding volcano ‘deposits iron deposits’, or the jug ‘deposits a water deposit’ into the glass.

“And it turns out I was right — the ‘two-thirds’ claim is not true. Not even close.”

Unherd:

We know that political bias warps cognition, sometimes catastrophically, and this is, I think, an example of that in action. Lepore read Feldman’s research and she misunderstood part of it, despite being an exceptionally intelligent person. Like many other Left-leaning Democrats, she is convinced that police brutality is a huge, under-acknowledged problem in the United States, and she therefore jumped to the conclusion that this wildly inflated ‘two-thirds’ figure was plausible.

The staff at the New Yorker who read her piece also, we must assume, considered it to be plausible. The sentence was printed and, as of the time of writing, has not been corrected. There has been no uproar on social media. I reached out to both the New Yorker and Feldman for comment, and have not received replies.

A small, troubling example of the effect of political bias on journalism.

What scientists know about the inner workings of the pathogen that has infected the world

Mark Fischetti:

In the graphics that follow, Scientific American presents detailed explanations, current as of mid-June, into how SARS-CoV-2 sneaks inside human cells, makes copies of itself and bursts out to infiltrate many more cells, widening infection. We show how the immune system would normally attempt to neutralize virus particles and how CoV-2 can block that effort. We explain some of the virus’s surprising abilities, such as its capacity to proofread new virus copies as they are being made to prevent mutations that could destroy them. And we show how drugs and vaccines might still be able to overcome the intruders. As virologists learn more, we will update these graphics on our Web site 

What happens when a kumbaya office culture meets the business realities of a pandemic?

Erin Griffith:

Start-ups that sell everything from mattresses to data-warehousing software have long used “making the world a better place”-style mission statements to energize and motivate their workers. But as the economic fallout from the coronavirus persists, many of those gauzy mantras have given way to harsh realities like budget cuts, layoffs and bottom lines.

That now puts companies with a “commitment” culture at the highest risk of losing what made them successful, said Ethan Mollick, an entrepreneurship professor at the University of Pennsylvania’s Wharton School.

Doordash and Thousands of Other Companies Passively Send Your Data to Facebook

Thomas Smith:

June 9th, 2020 at 2:13 pm, I paid $13.87 to have bubble tea delivered to my house via the popular food delivery service Doordash. I can’t say I’m especially proud of this decision.

When I made the purchase, I expected that my little indulgence would remain between me and Doordash, since I hadn’t done anything to explicitly link the service to my other online accounts. Maybe the driver who delivered it would roll their eyes. Maybe Doordash’s recommendation system would say “Ah, that’s a juicy sale!” and suggest I repeat the order in a few days. But I assumed my purchase wouldn’t ripple much beyond that.

But I was wrong. Doordash (and hundreds of companies like it) aren’t just recording every purchase you make. They’re also sharing purchase data with other companies, who are using it to target ads. And as I would discover as a result of my extravagant bubble tea order, one of those companies is Facebook.

The result is that consumers can now access massive data dumps from several large companies, including Facebook. To get your own, you simply go to Facebook.com/your_information, click on Download Your Information, and follow the instructions. Often within a few minutes, you’ll be invited to download a giant zip file with everything Facebook knows about you.

Bloomberg EIC Micklethwait: We publish too many mediocre and long enterprise stories

Chris Roush:

The key person to think about is the reader. They are busy people — who normally read only one screen or a story and SELDOM read more than two screens. (A screen typically is around 300 words, though a lot depends on the illustrations.) That does not mean no long stories. As I have said before, a long story on a complicated topic can save readers time if it replaces the need to read a lot of short ones. We need to do pieces that join the dots. And everybody will always read something long of it is fascinating. Some of our most-read stories are from Businessweek. But is has to be good enterprise. Some of our enterprise stories at the moment should really have been Blasts — and a few should just have been spiked.

In general our readers either want to have a quick piece of information or something that justifies the longer read. A good rule of thumb is that stories should either be shorter than 400 words or longer than 900. You either have a simple news story or a single observation (in which case go short) or a yarn or a chance to explain something very complicated (in which case go long). But taking 700 words or 800 words to make a single point will just annoy readers.