Exodus: The ironies and finalities of being on top of the world.

Katherine Boyle:

It’s time to build, yes. But it’s also time to leave.

The battle over tech’s supremacy has been waged and all of our premonitions came true: We wanted flying cars and got vertical take-off innovation hubs from every car maker in America. Software has not only eaten the world, but feasted on your screen-weary eyes. It has swallowed your children, your church, your bank, and your politics, and somehow it all feels inevitable. That these feats of human progress—of instant connectivity in a now homebound world—became the scapegoat of our time is another symptom of the era’s end, cueing the quiet exodus of builders who had bigger aspirations than the same-day shipping that keeps our households afloat.

Now, Silicon Valley is witnessing a reckoning, but it’s not the long-awaited one predicted by the New York press, or the antitrust bonanza that Washington longs for because too many people seem satisfied getting their news from Facebook. The reckoning is more of a realization that tech exceeded expectations and somehow squandered the fruit of its own garden, and that a city on a hill that could have supported so much innovation was not Florence in the Renaissance nor the Athenian Academy with MacBooks. Rather, it became a government-sponsored needle exchange, a haven for the homeless and forgotten that put government’s paralysis on display downtown on Market Street.

2020 is not the great reckoning predicted in the book of Revelation, despite the fires, the plagues, and the wailing on Twitter. It is the resignation and determination of Exodus, of a dogged people packing up U-Hauls and fleeing this frontier state to seek an even newer, more eternal world.

San Francisco had four times as many deaths from overdose this year as it did from the COVID-19 virus.

Marketers are Addicted to Bad Data

Jacques Corby-Tuech:

Modern marketing is all about data and however hard you might try, you can’t spend any time around marketers online without being subjected to endless thinkpieces, how-to guides, ebooks or other dreck about how we need to track and measure and count every little thing.

We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.

That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t. 

The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’twork.

And even if we know how the data is collected, what it means and what it’s actually tracking, most of us don’t have the technical chops to analyse the data we’ve collected1. I don’t mean to rag on anyone by saying this, but we do need a reality check.

‘A Litigation Arms Race.’ Why The 2020 Election Could Come Down To The Courts

Alana Abramson:

The litigation landscape

To the extent that it can be simplified, this year’s election-related legal brawls can be distilled into two groups: a push to eliminate expanded mail-in voting policies on the basis that they would produce unprecedented fraud, and a push to ease the restrictions already in place.

The first battle, waged by the Trump campaign and the Republican National Committee, has largely failed. Lawsuits on this theme filed in Montana, Nevada, New Jersey, and Pennsylvania were all dismissed because of a lack of evidence. In Pennsylvania, federal Judge J. Nicholas Ranjan, who was appointed by Trump, dismissed the Trump campaign’s case on the grounds that their allegations of fraud were “speculative”—the same word invoked by federal district Judge James C. Mahan, who was nominated by George W. Bush, in dismissing a similar case in Nevada. In Montana, federal district judge Dana Christensen described the Trump campaign’s fraud allegations as “a fiction.”

The second battle—the fight over the weedy regulations governing voting by mail—has had more grist. Democrats have banked key victories in lower courts, while Republicans have gotten at least half a dozen of these decisions either reversed on appeals or put on hold pending further consideration. “It’s not the score at the end of the first quarter that counts, and there is a lot of game left in most of these cases,” says an aide at the Republican National Committee.

Geothermal energy is poised for a big breakout

David Roberts:

Geothermal power is the perpetual also-ran of renewable energy, chugging along in the background for decades, never quite breaking out of its little niche, forever causing energy experts to say, “Oh, yeah, geothermal … what’s up with that?”

Well, after approximately 15 years of reporting on energy, I finally took the time to do a deep dive into geothermal and I am here to report: This is a great time to start paying attention!

After many years of failure to launch, new companies and technologies have brought geothermal out of its doldrums, to the point that it may finally be ready to scale up and become a major player in clean energy. In fact, if its more enthusiastic backers are correct, geothermal may hold the key to making 100 percent clean electricity available to everyone in the world. And as a bonus, it’s an opportunity for the struggling oil and gas industry to put its capital and skills to work on something that won’t degrade the planet.

The WeWork Arc

The Diff:

WeWork is an ideal company for a business book. Per my general theory of business books, the ideal recipe for a satisfying narrative about business is:

  1. A classic Greek tragedy, where the hero is undone by his own hubris, and

  2. Lots of people with free time to talk to an author, who have a vested interest in telling their side of the story.

WeWork has both. The company’s financial history sounds like an extended roulette session: every year, the company doubled in size, until 2019, when it shrank to almost zero. And the story is tied to the ambition of a single founder, Adam Neumann, whose sales ability and indifference to risk propelled the company to a $47bn valuation and then led to its near-collapse.

WeWork got a lot of media coverage, slowly on the way up and then much more frequently on the way down, and now the story has been told in the just-published Billion Dollar Loser.

One thing the book’s narrative makes clear is that WeWork was not just a creation of the venture capital market of the late 2010s. It was also a creation of the labor and real estate markets of the early 2010s. WeWork’s founders, Adam Neumann and Miguel McKelvey, started a predecessor company called Green Desk in early 2008, leasing office space in a building in Brooklyn and subleasing smaller units. (In a memorable exchange, Neumann pitched this idea as a way for his landlord to get some use out of vacant space. The landlord said “You know nothing about real estate,” and Neumann replied “Your building is empty. What do you know about real estate.”)

How to hide from a drone – the subtle art of ‘ghosting’ in the age of surveillance

Austin Choi-Fitzpatrick:

The first thing you can do to hide from a drone is to take advantage of the natural and built environment. It’s possible to wait for bad weather, since smaller devices like those used by local police have a hard time flying in high winds, dense fogs and heavy rains.

Trees, walls, alcoves and tunnels are more reliable than the weather, and they offer shelter from the high-flying drones used by the Department of Homeland Security.

The World Henry Ford Made

Justin Vassallo:

Forging Global Fordism: Nazi Germany, Soviet Russia, and the Contest over the Industrial Order

Stefan J. Link

Princeton University Press, $39.95 (cloth)

The utopian ideal of globalization has imploded over the past decade. Rising demand in Western countries for greater state control over the economy reflects a range of grievances, from a chronic shortage of well-compensated work to a sense of national decline. In the United States, the dearth of domestic supply chains exposed by the COVID-19 pandemic has only heightened alarm over the acute infrastructural weaknesses decades of outsourced production have created. Post-industrial society, rather than an advanced stage of shared affluence, is not only more unequal but fundamentally insecure. Rich but increasingly oligarchic countries are experiencing what we might call, following scholars of democratization, a dramatic “de-consolidation” of development.

86% of U.S. teens own an iPhone, 89% want one

PED30:

Both the 86% iPhone ownership and 89% intention to purchase an iPhone metrics are record highs for our Teen Survey, up from 85% and 88%, respectively, in Spring-20. We believe the increased penetration and intention are incredibly important for a maturing premium smartphone market. In addition, these trends are encouraging ahead of Apple’s 5G iPhone launch, which could provide a significant product cycle refresh.

Also, the Apple Watch continues to be the top smartwatch among teens. The Apple Watch ownership was 25%, flat from the Spring-20 survey. We view the market share consistency as a great example of the company’s ability to drive hardware sales in the wearables/accessories market. Finally, we think these positive hardware trends can be a catalyst for further services growth, as the hardware installed based for Apple continues to grow.