How SEO Ruined The Internet

Superhighway98:

Between 1998 and 2003, searching for something on Google was magical. I remember inputting a vague notion like “oil mother’s milk,” and being directed to an interview with Thomas Gold, an astrophysicist who postulated that hydrocarbon deposits refilled themselves because of geological pressure.

Today, if you’re looking for something that is technical, specific, academic or generally non-commercial, good frigging luck. The world’s best information retrieval system has devolved into something reminiscent of 2006-era Digg: A popularity index that’s controlled by a small number of commercially motivated players. They call themselves “SEOs.”

Technical search-engine optimization specialists get a pass: They generally make the web faster, safer and more accessible. “Black hat” SEOs are obvious villains. They boost their own web rankings by breaking the law (e.g. hacking into a website to add links back to their own). But, black hats are the petty criminals of the SEO world. It’s the “white hat” SEOs, the supposed good guys, who are the wolves in sheep’s clothing.

These web marketers have a simple strategy: to squelch competition by concentrating authority. They march behind a banner of legitimacy and self righteousness, and like a totalitarian regime, they believe their end justifies their means. Here are some of the tactics they use:

The most important technology critic in the world was tired of knowledge based on clicks. So he built an antidote

Maurits Martijn:

Spring, 2018. Evgeny Morozov is standing on a rubber mat in a hotel room in Cambridge, Massachusetts. The world’s foremost technology critic is scared. He’s afraid of dying knowing that there are books he doesn’t know about.

Hundreds, maybe thousands, of books are strewn around the room. On the floor, on the chair, on the bed, under the bed, next to the bed. There’s an open book on a desk in front of him. He uses an iPad to snap pictures of its pages, flipping them at great speed with two fingers. On a good day, he scans 100 pages per minute, 12 books in an hour, 100 in one day.

Morozov scans books he believes he should read someday. He knows which ones to read because he has devised a system that can determine the relevance of every book in the world. And his system isn’t just for books. It’s for all information and knowledge.

Posted in Uncategorized.

Mission vs. Organization: FDA Bureaucracy Grows 79% Since 2007

Chris Edwards:

The Food and Drug Administration (FDA) oversees the safety of human and veterinary drugs, biological products, medical devices, foods, cosmetics, and products that emit radiation. The agency also regulates the manufacturing and marketing of tobacco.

During the COVID-19 crisis, the FDA has been more of a hindrance than a help. It put the battle weeks behind by blocking the development of private?sector virus tests, and its regulations have slowed production of hand sanitizer and facemasks.

I noted the other day that FDA employment has soared since 2007. What do all the new employees do? The table below shows that the FDA bureaucracy has expanded across the board.

Total FDA employment increased 79 percent from 2007 to 2019. Part of the increase was due to new activities. For example, the FDA began regulating tobacco with the passage of a 2009 statute and now has almost 900 workers in that function.

Details about FDA’s activities are in this document. One section is titled “Fostering Competition and Innovation,” which is sadly ironic given the agency’s blunder in monopolizing federal control over COVID-19 testing.

Ren Zhiqiang’s essay

Credibletarget:

My reading of February 23rd

I put pen to paper on February 18th and wrote ‘Memory and Reflection’, and after that I thought I’d throw in the towel, especially because I didn’t want to re-open the wounds of February 19th.

Four years ago on February 19th, when I circulated a piece on Weibo entitled “CCTV’s surname is the Party”, I added the remark “when all the media is surnamed ‘Party’, and when it no longer represents the people’s interests, the people are abandoned, they just become a forgotten corner”, and that note triggered ‘Ten days of Cultural Revolution’-style criticism of me on the web, and formal discipline by the Party, being placed on probation by the Party for a year. So, every year on February 19th, I firmly put down my pen, in order to protect the day.

But the explosion of China’s Wuhan coronavirus epidemic completely validated the reality of that phrase “when the media is surnamed ‘Party’…the people are abandoned”. When there is no media to represent the people and go report the real situation, we are only left with people losing their lives from the virus, and the collective harm from the seriously-ill political system as the results.

Several days afterwards, there haas been loads of media reporting and sharing online about the central government’s national ‘170,000 people meeting’ on February 23rd; it was supposedly the most-attended event in Party history. Way bigger than the Lushan meeting, which had 7,000 attendees, it was more significant too, and some called it a ‘Great Meeting’.

Coronavirus pandemic: We were caught unprepared. It is too late for shutdowns to save us

Joseph A. Ladapo:

“When we see ourselves in a situation which must be endured and gone through, it is best to make up our minds to it. Meet it with firmness, and accommodate everything to it in the best way practicable. This lessens the evil, while fretting and fuming only serves to increase your own torment.” — Thomas Jefferson

We are fretting and we are fuming. As a country, we have been caught miserably flat-footed after receiving warnings about what lay ahead when cases of COVID-19 began exploding in Wuhan, China. Messages from local and state leaders about how to respond to the pandemic change almost daily — a sure sign they have no idea what they are doing. Shutdowns are happening here in California and in New York, and will probably spread to the rest of the nation.

I spent the past week taking care of patients with COVID-19 at UCLA’s flagship hospital, and the atmosphere there is, appropriately, one of crisis — like other hospitals around the country. Before we bend to the next reactionary spasms of our political leaders, let’s take a look at what we know.

Epidemiologists around the world have studied patterns of our social contacts, studied our population density and studied the COVID-19 virus’ transmission characteristics. For better or worse, we actually have a lot of data to work with, thanks to the countries that have already been struck hard. Additionally, epidemiologists have been accurately modeling disease outbreaks for years. As someone who spent extra time in medical school to earn a Ph.D. focused on economics, statistics and decision analysis, I feel confident about the epidemiologists’ projections. 

Shutdowns can’t save overwhelmed hospitals

Here’s the problem: Because of the (understandable) fear and hysteria of the moment, few U.S. leaders are seriously talking about the endgame. The epidemiologic models I’ve seen indicate that the shutdowns and school closures will temporarily slow the virus’ spread, but when they’re lifted, we will essentially emerge right back where we started. And, by the way, no matter what, our hospitals will still be overwhelmed. There has already been too much community spread to prevent this inevitability.

“The pandemic is a portal”

Arundhati Roy:

They knew they were going home potentially to slow starvation. Perhaps they even knew they could be carrying the virus with them, and would infect their families, their parents and grandparents back home, but they desperately needed a shred of familiarity, shelter and dignity, as well as food, if not love.

As they walked, some were beaten brutally and humiliated by the police, who were charged with strictly enforcing the curfew. Young men were made to crouch and frog jump down the highway. Outside the town of Bareilly, one group was herded together and hosed down with chemical spray.

A few days later, worried that the fleeing population would spread the virus to villages, the government sealed state borders even for walkers. People who had been walking for days were stopped and forced to return to camps in the cities they had just been forced to leave.

Google Human Location Tracking Reports

Google:

As global communities respond to COVID-19, we’ve heard from public health officials that the same type of aggregated, anonymized insights we use in products such as Google Maps could be helpful as they make critical decisions to combat COVID-19.

These Community Mobility Reports aim to provide insights into what has changed in response to policies aimed at combating COVID-19. The reports chart movement trends over time by geography, across different categories of places such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential.

How Google Ruined the Internet

Superhighway98:

Rewarding stupidity and laziness leads to more stupidity and laziness

Remember that story about the Polish dentist who pulled out all of her ex-boyfriend’s teeth in an act of revenge? It was complete and utter bullshit. 100% fabricated. No one knows who wrote it.

Nevertheless, it was picked up by Fox News, the Los Angeles Times and many other publishers. That was eight years ago, yet when I search now for “dentist pulled ex boyfriends teeth,” I get a featured snippet that quotes ABC News’ original, uncorrected story.

Who invented the fidget spinner? Ask Google Assistant and it will tell you that Catherine Hettinger did: a conclusion based on poorly-reported stories from The Guardian, The New York Times and other major news outlets. Bloomberg’s Joshua Brustein clearly demonstrated that Ms. Hettinger did not invent the low friction toy. Nevertheless, ask Google Assistant “who really invented the fidget spinner?” and you’ll get the same answer: Catherine Hettinger.

The friendly Mr Wu

Mara Hvistendahl:

When Candace Claiborne arrived in Beijing in November 2009 to work for the US State Department, her employer was already on edge. The American embassy had just moved from a building at the heart of the city’s diplomatic district to a ten-acre walled compound farther from the centre, a $434m fortress that projected both power and fear. The complex featured shatterproof glass, multiple checkpoints and a moat. To prevent Chinese agents from bugging offices, whole sections of the building had been shipped in from America, a tactic used previously when several floors of the US embassy in Moscow had to be razed following a breach in the 1980s. Even with all the safeguards, it turned out that two American construction workers had passed details about the building to China’s intelligence services. The news rattled policymakers in Washington, DC, who were watching China’s rapid economic and political rise with trepidation. The work environment that Claiborne would inhabit for the next three years included frequent security briefings and warnings about the cunning of China’s intelligence services. “I always tell the men, ‘Go look in the mirror. No beautiful woman, attractive woman, goes up to 50-year-old men,’” said one State Department official.

Though the embassy’s security staff had much to worry about, Claiborne was not an obvious source of concern. A 53-year-old mother of four grown children, Claiborne had the poise and manner of someone used to disciplined work. As a young woman she had dreamed of becoming a ballerina, and worked toward this goal with such dedication that she was admitted to the prestigious Washington School of Ballet. She came from a family committed to service – one brother went into the air force and another into the FBI – but Claiborne decided to follow her dream, and packed up her leotards to move to New York. She had some small victories, but the dance world was cut-throat and sustained success eluded her. After an ill-fated marriage, Claiborne ended up following her siblings into the family business. She became one of the hundreds of unlauded but vital administrators trained by the State Department to keep diplomats’ calendars, prepare agendas for meetings and take notes. Claiborne worked in the part of the embassy that handled classified information, and had top-secret security clearance.

She had lived in Beijing on an earlier tour, following it up with a posting to Shanghai. Normally, the State Department caps employees at two tours in a single country and additional stints require a special waiver. The department’s intelligence officers worry that if a person spends too long in one place, he or she might adopt a casual attitude toward potential security threats. But it was hard to persuade people to go to China, and Claiborne, who didn’t have so much as a parking ticket to her name, passed her security reviews easily. She did have one glaring vulnerability, however, which the State Department apparently overlooked.