Twitter’s Tax Break Lobbying

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Verne Kopytoff::

Twitter is well on its way to getting a tax break in San Francisco after threatening to leave the city for the suburbs.

San Francisco’s Board of Supervisors on Tuesday voted 8 to 3 to preliminarily approve a tax break that could allow Twitter to avoid tens of millions of dollars in taxes. A second vote expected next week would make the legislation official.

As I recounted in an article Monday in the Times, Twitter had said it planned to move out of San Francisco, where it is based, because of the high cost of doing business.

Amazing that Twitter, of all people, get a tax break. much more on tax break lobbying, here.

On Medicare Reform

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David Leonhardt::

Eugene Steuerle, a former Treasury official in both Democratic and Republican administrations, says simply, “We have a budget for a declining nation.”

Mr. Steuerle — along with his Urban Institute colleague Stephanie Rennane — has done some of the most careful work comparing Medicare taxes and benefits. They added up all the taxes people at different points on the income spectrum would pay over their working lives and then translated these amounts into a single sum, expressed in today’s dollars. Mr. Steuerle and Ms. Rennane likewise added up the value of Medicare benefits (net of premiums) that men and women could expect to receive.

Their results show that no cohort of Americans, with the possible exception of the very affluent, pays enough Medicare taxes and premiums to cover their costs. The gap is growing over time, too.

To Cut Smog, Navistar Blazes Risky Path of Its Own

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Tom Zeller & Norman Mayersohn:

In a testing cell tucked deep in the bowels of Navistar’s engine plant and technical center here, a hulking prototype of a truck engine sits behind a large glass window like a patient on an operating table. A snarl of sensors and wires is attached to nearly every part of the humming engine, feeding reams of data to a battery of computers and watchful engineers in the adjacent control room.
One measurement — for nitrogen oxide emissions, or NOx — is of particular concern to Navistar. From 2010 onward, all new truck engines must achieve tough, near-zero limits for NOx, a chief ingredient of smog. Virtually every truck maker besides Navistar chose to use an add-on system to their existing engines that uses a fluid cocktail to help neutralize the pollutant as it makes its way out of the exhaust.
Navistar went a different route, deciding to invest hundreds of millions of dollars to refine an engine that produces minimal NOx in the first place. At the same time, the company attacked the competing systems, suing federal air quality regulators and claiming that the add-on technology was so flawed that it failed to meet the clean-air requirements.

Tiësto: Electronic Music’s Superstar

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If we needed evidence that electronic dance music is a force in pop culture, last weekend’s Ultra Music Festival held downtown here provided it. Some 150,000 tickets were sold to the three-day event–about equal to the total for last year’s Coachella Music & Arts Festival in the desert town of Indio, Calif., and about twice the number for June’s Bonnaroo Music & Arts Festival in Manchester, Tenn.
Whereas Coachella 2011, next month, will feature Arcade Fire, Kanye West, Kings of Leon and the Strokes as its rock and pop headliners, and Bonnaroo will offer Eminem, Robert Plant & Band of Joy and a reunited Buffalo Springfield (as well as Arcade Fire and the Strokes), the biggest name at Ultra Music–at least to a mainstream audience–was Duran Duran, which was here to promote its new album. But traditional measurements for rock-and-pop success are irrelevant in the electronic-dance culture. Witness Tiësto, the stage name of the Dutch disc jockey, producer and composer Tijs Michiel Verwest, the headliner on Friday, Ultra’s opening night. Though he’s never had a crossover radio hit and his solo albums sell modestly, Tiësto is a major international star, as confirmed by one familiar evaluation: His annual income apparently exceeds $20 million.

Tiësto: Electronic Music’s Superstar

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If we needed evidence that electronic dance music is a force in pop culture, last weekend’s Ultra Music Festival held downtown here provided it. Some 150,000 tickets were sold to the three-day event–about equal to the total for last year’s Coachella Music & Arts Festival in the desert town of Indio, Calif., and about twice the number for June’s Bonnaroo Music & Arts Festival in Manchester, Tenn.
Whereas Coachella 2011, next month, will feature Arcade Fire, Kanye West, Kings of Leon and the Strokes as its rock and pop headliners, and Bonnaroo will offer Eminem, Robert Plant & Band of Joy and a reunited Buffalo Springfield (as well as Arcade Fire and the Strokes), the biggest name at Ultra Music–at least to a mainstream audience–was Duran Duran, which was here to promote its new album. But traditional measurements for rock-and-pop success are irrelevant in the electronic-dance culture. Witness Tiësto, the stage name of the Dutch disc jockey, producer and composer Tijs Michiel Verwest, the headliner on Friday, Ultra’s opening night. Though he’s never had a crossover radio hit and his solo albums sell modestly, Tiësto is a major international star, as confirmed by one familiar evaluation: His annual income apparently exceeds $20 million.

Social Media Marketing: The Fickle Value of Friendship

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Tim Bradshaw

In a glass box in the middle of a PepsiCo marketing department, five people are staring at a huge bank of screens showing a constantly updated river of tweets, “likes”, praise and damnation from consumers of Gatorade, the company’s sports drink.
“Doing it in a glass room means every single person in the marketing organisation is seeing the insights brought to life in real time. It reminds them how important it is to know the heartbeat of the consumer,” says Bonin Bough, global director of digital and social media at PepsiCo. “I really feel like it is the future of marketing.”
A similar scenario is playing out in marketing departments around the world. A survey of members of the World Federation of Advertisers, a grouping of multinational brands, by Millward Brown found that 96 per cent were spending more of their budgets managing Facebook pages, Twitter accounts and other social media, racing to accrue fans, retweets and that elusive but ubiquitous quality: engagement.
However, the research also found that few knew why they were doing it – half were “unsure” of the returns they were getting from their efforts, while more than a quarter found the payback was “just average or poor”.

Consumers have a beef with Fed over inflation

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Food riots, deposed Middle Eastern despots and now this? Last week, a Texas man brandishing an assault rifle was involved in a three-hour shoot-out with police and had to be subdued with tear gas after ordering seven Beefy Crunch Burritos at a Taco Bell drive-through and being informed that their price had risen from 99 cents to $1.49.
Late night comedians and serious pundits alike had a field day with the story, opining on issues like fast-food culture, obesity (the seven burritos contain 3,600 calories, double the recommended daily intake) and gun control.
With his petty gripe, the gunman, Ricardo Jones, is no Muhammad al Bouazizi, the self-immolating Tunisian fruit seller who inspired millions across the region to throw off the yoke of tyranny, but 50 per cent is 50 per cent in San’a or San Antonio. Food inflation is a global phenomenon.

Frank Jacobs: Publisher of Strange Maps

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As told to Sarah Duguid:

always thought that mapophilia was a lonely affliction until I started my blog, Strange Maps, in 2006. I remember the first map I posted – it was a map of the location of asylums for the insane in Pennsylvania. It provided a bizarre geography of insanity, and it interested me because it was not the kind of map that would have a place in mainstream cartography. Equally, the map didn’t tell us much about mental health. I loved it because it was such an interesting juxtaposition of a condition that is so difficult to define with something as cool, rational and delineated as cartography.
I’d find strange maps online – I don’t draw my own – and then categorise them, describe them and link them to other maps. I have more obvious categories such as history, science and tech, and politics, as well as unusual ones: love, sex and happiness, life and death, truth and justice. One type is the allegorical map. In the 19th century, symbolic maps were very popular, especially during prohibition in America. Prohibitionists would draw moral maps. They’d describe the country of drunkenness and how to travel from it to the continent of sobriety. The road to success was drawn across chasms of despondency and mountains of procrastination.

G.E.’s Strategies Let It Avoid Taxes Altogether

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David Kocieniewski:

Its American tax bill? None. In fact, G.E. claimed a tax benefit of $3.2 billion.
That may be hard to fathom for the millions of American business owners and households now preparing their own returns, but low taxes are nothing new for G.E. The company has been cutting the percentage of its American profits paid to the Internal Revenue Service for years, resulting in a far lower rate than at most multinational companies.
Its extraordinary success is based on an aggressive strategy that mixes fierce lobbying for tax breaks and innovative accounting that enables it to concentrate its profits offshore. G.E.’s giant tax department, led by a bespectacled, bow-tied former Treasury official named John Samuels, is often referred to as the world’s best tax law firm. Indeed, the company’s slogan “Imagination at Work” fits this department well. The team includes former officials not just from the Treasury, but also from the I.R.S. and virtually all the tax-writing committees in Congress.

Dynamist Blog: The Chart Every Journalist Covering the Fukushima Plant Should Read

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Virginia Postrel:

For the past week, I’ve been complaining that journalists covering possible radiation dangers from Fukushima plant have abandoned the old convention of putting radiation exposures in context (usually by comparing them to chest x-rays). The result is that all “radiation” sounds equally dangerous, and people in Plano, Texas, start stocking up on potassium iodine.