Dan Charles:

A few months ago, I let you in on a little secret about Greek yogurt [Wikipedia]. Not all of this extra-thick, protein-rich yogurt is made the old-style way, by straining liquid out of it it. Some companies are creating that rich taste by adding thickeners, such as powdered protein and starch.

Judging by comments that I heard, a lot of people feel rather passionately that the original, strained version is morally superior. But here’s another little secret: That traditional process for making Greek yogurt is also quite wasteful.

At the Fage factory in Johnstown, N.Y., for instance, it takes 4 pounds of milk to make 1 pound of authentic Greek yogurt. What happens to the other 3 pounds? It’s strained out of the yogurt as a thin liquid called whey, and getting rid of that whey is actually a headache. Greek yogurt factories have to pay people to take it off their hands.

This may sound confusing if you heard my story about cheese-making the other week. That story described whey as a valuable source of lactose and concentrated protein that ends up in other food products (including the thickened version of Greek yogurt, in fact).

Disclosure: A former Stonyfield customer, I now enjoy fast growing Chobani yogurt, particularly the pomegranate variety.

Kelly Faircloth:

Mr. Kaspersky was in New York for the launch of a new ad campaign with the somewhat corny title of “Driving Toward Better Online Security,” starring Formula One driver Fernando Alonso. (Both men were outfitted in the appropriate shade of Ferrari fire-engine red.)

In person, Mr. Kaspersky comes off as unexpectedly jolly, for an antivirus kingpin. That Wired profile had us expecting more of a bear-wrestling Hemingway character. And while he did devote a fair bit of time to waxing poetic about off-the-grid vacations in Russia’s remote, volcano-heavy Kamchatka peninsula, Mr. Kaspersky also peppered his points with laugh lines and pulled goofy faces. Even while admitting that yes, he’s a paranoid man, he still flashes a Chesire Cat grin.

NASSIM NICHOLAS TALEB:

Several years before the financial crisis descended on us, I put forward the concept of “black swans”: large events that are both unexpected and highly consequential. We never see black swans coming, but when they do arrive, they profoundly shape our world: Think of World War I, 9/11, the Internet, the rise of Google GOOG +2.00% .

In economic life and history more generally, just about everything of consequence comes from black swans; ordinary events have paltry effects in the long term. Still, through some mental bias, people think in hindsight that they “sort of” considered the possibility of such events; this gives them confidence in continuing to formulate predictions. But our tools for forecasting and risk measurement cannot begin to capture black swans. Indeed, our faith in these tools make it more likely that we will continue to take dangerous, uninformed risks.

Some made the mistake of thinking that I hoped to see us develop better methods for predicting black swans. Others asked if we should just give up and throw our hands in the air: If we could not measure the risks of potential blowups, what were we to do? The answer is simple: We should try to create institutions that won’t fall apart when we encounter black swans—or that might even gain from these unexpected events.

I’ve published www.schoolinfosystem.org for 8+ years. It is (over)due for a revamp.

I’ve been thinking about the next thing, as it were. In this case, I would like to support:

a) River of news focused on education along with subsets: music, math,
art, science, reading, special and so on.

b) Features: I do interviews from time to time and periodically readers will send in their analysis of a particular topic.

c) Vertical topics such as individual schools/districts/colleges.

d) I publish a weekly enewsletter to about 2200 recipients.

I appreciate any ideas/recommendations you might have. I can be reached @jimzellmer and zellmer@gmail.com

The Economist:

THIS is the final instalment of our business quotations series. Perhaps fitting, then, that we end with wealth. The creation of wealth is, after all, the ultimate purpose of business.

“Believe not much them that seem to despise riches, for they despise them that despair of them.”
Francis Bacon, philosopher (1561–1626), Of Riches

“If I was as rich as Rockefeller I’d be richer than Rockefeller, because I’d do a bit of window cleaning on the side.”
Ronnie Barker (pictured), comedian (1929–2005)

“Whoever loves money never has money enough; whoever loves wealth is never satisfied with his income.”
The Bible, Ecclesiastes 5:10

Chris Soghoian:

When the CIA director cannot hide his activities online, what hope is there for the rest of us? In the unfolding sex scandal that has led to the resignation of David Petraeus, the FBI’s electronic surveillance and tracking of Petraeus and his mistress Paula Broadwell is more than a side show—it a key component of the story. More importantly, there are enough interesting tidbits (some of which change by the hour, as new details are leaked), to make this story an excellent lesson on the government’s surveillance powers—as well as a reminder of the need to reform those powers.

Statista:

Three weeks ago, we reported on the rise of online advertising. Over the past few years, online ads have quickly grown past newspaper and magazine advertising to become the second largest ad medium behind television.

We played with the numbers a little bit and found an interesting piece of information that nicely illustrates how ad markets have changed in the past decade: in the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole of U.S. print media (newspapers and magazines) generated just $19.2 billion from print advertising. That is, Google, a company founded just 14 years ago, attracts more advertising money than an industry that has been around for more than a hundred years. Given the fact that Google operates globally, the comparison is obviously unfair and shouldn’t be judged scientifically, but nonetheless it shows how big Google’s ad business really is and how small print advertising has become.

Tap or click on the image to view a slideshow, here.

Linda Falkenstein:

Pairings, as I overheard at the fourth annual Wisconsin Original Cheese Festival, at Monona Terrace on Saturday, are hot. Certainly the concept is everywhere — and it seems the more unexpected the pairings, the better.

Pairings are about more than this wine goes well with this dish. Pairing events are more focused on slowing down the tasting experience. It’s not about eating per se. It’s about using the paired food and drink to bring out the subtle flavors within each.

I was impressed with a cheese and sake pairing session at 2010’s Wisconsin Original fest that revamped my impression of sake — high-end, artisanal sakes taste more like wine than mass-market sakes — and those featured at the tasting went well with the chosen cheeses. On the other hand, I have not had a sip of sake since that session two years ago. Old habits die hard.

At this year’s fest, Barrie Lynn, “the cheese impresario,” presented pairings of Wisconsin cheeses with Tennessee whiskeys.

Pairings, Lynn confirms, are “a Slow Food strategy.” And although when she leads a pairing session she’ll give plenty of hints for bringing out the flavors, her bottom line is to “rock out and have fun.”

Found on my windshield on a recent dark morning.

George Steinmetz:

George Steinmetz‘s new exhibition and book, Desert Air, is the first comprehensive photographic collection of the world’s “extreme deserts”, which receive less than four inches of precipitation a year. This body of work, culled from 15 years of shooting, takes the viewer from China’s Gobi Desert to the Sahara in northern Africa to Death Valley in California.

Steinmetz photographs from a motorized paraglider which he describes as a “flying lawn chair”. Using the slowest and quietest powered aircraft in the world, he is not only able to take off and land without an airfield or government permission but is also likely to land in someone’s yard and be invited in for tea, becoming the talk of the town.

In his thirty year career, Steinmetz has been a regular contributor to National Geographic and GEO magazines and has won numerous awards including two first prizes in science and technology from World Press Photo. Desert Air will be on view through March 3, 2013 at Anastasia Photo.