Tech Marketing (and patent) rhetoric: 360 Panorama edition
Marketing rhetoric is evergreen. Yet, our collective memory is often short. Redfin’s curious claim to have invented real estate web mapping in 2005 is but one example.
Memento Park – Budapest seems appropriate.
360 Rumors published this on Friday, 4 September from Matterport:
“They were the first to offer 3D virtual tours where users could not only look around in 360 but could move within the space through a flying 3D transition that has become known as the “Matterport effect.” Matterport virtually tours are also equally famous for their 3D dollhouse view.”
. Transitions between scenes have been around since the late 1990’s.
A bit of personal history:
I began creating 360 panoramic scenes with the introduction of Quicktime VR in 1995. I flew to California to take an Apple class. (The Santa Cruz based instructor sported the requisite pony tail.)
The required skills included:
- Camera/Lens/tripod ability – “keep it flat!”
- A Mac laptop
- The ability to use something called MPW (Macintosh Programmers Workshop)
- Comfort with Quicktime
- Hotspots, used to jump from scene to scene
- The ability to deploy completed scenes locally and on the rather new internet
- Hypercard for scripting and scene effects
I, and many others around the world created millions of Quicktime VR single and multi-node scenes. John and Janet Stathas along with Nancy and I launched Virtual Properties that same year.
A software, hardware and services “ecosystem” began to emerge with first and third party products, including Quicktime 3 (1998), notably
One thing this means is that you can use filters and transitions anywhere you might use a decompressor, not only in connection with QuickTime movies. You can just as easily apply a transition between two arbitrary images (perhaps contained in two offscreen graphics worlds). I’ve seen this capability used to add QuickTime video effects as transitions between QuickTime VR nodes. The default behavior of QuickTime VR is simply to jump from one node to the target node. It’s much nicer to render some video effect, say a nice smooth dissolve, when moving from node to node.
Kaidan, a now defunct hardware firm (great people) and an association initially called iqtvra – now IVRPA also quickly come to mind.
The first large scale IP (intellectual property) battle that I know of occurred between iPIX and Helmut Dersch over Panorama Tools. Wikipedia on Oak Ridge, TN based iPix.
Matterport (founded in 2011 and has raised $114M) appears to have a number of patents.
Gary Reback’s 2002 article Patently Absurd is a must read for entrepreneurs, investors and citizens:
There are those who view the patent system as the seedbed of capitalism–the place where ideas and new technologies are nurtured. This is a romantic myth. In reality, patents are enormously powerful competitive weapons that are proliferating dangerously, and the U.S. Patent and Trademark Office (USPTO) has all the trappings of a revenue-driven, institutionalized arms merchant.
I would be remiss to not mention Bamboo, another VC backed 360 panorama provider that emerged during the late 1990s’. Bamboo famously hosted a realtor conference booth where agents could jump in and grab cash for a few seconds. Bamboo later “merged” with iPIX. Both are long gone.
A bit of recent panoramic work:
Green Giant in the Palouse
Lincoln Park Zoo View (Chicago)
Longji rice terraces
Many panoramic, photo, drone and video scenes are available in amuz on iPhone and Android.
I’ve shared this post with many others. Please forward links and information to zellmer at gmail dot com so that I may add to this rather crude and simplistic historical log.
P.S. Another rather famous and somewhat related IP battle included Peter Hoddie’s “Do you want us to knife the baby?”.
“Your education is not yet complete” LAX – DFW edition
The DC-10, depending on weather, consumed perhaps 150 minutes flying east to the “Metroplex” from Los Angeles.
Plenty of time to chat.
I was somehow upgraded and had a rather enjoyable chat with a repeat entrepreneur.
We discussed startups (his latest deal), people skills and evaluating markets. After awhile, he asked if I had read “Atlas Shrugged“. No, I replied.
“Your education is not yet complete”.
Indeed.
As politicians demand us to restrict our energy use and deprive us of our livelihoods during mass illogical lockdowns, while the people are debating on social media whether 2+2=4, I can't help but be struck by this timely extract from Atlas Shrugged… pic.twitter.com/aXy1iguNmE
— Riva (@rivatez) September 7, 2020
And, “Viva Las Vegas“.
Data broker opt out list
Disclaimers: Some of these opt-outs take a long time to go through. Sometimes, information is pulled from other sources and you’ll need to opt out multiple times for the same site. Data brokers come and go (and are bought out by others), and they also often change their opt-out pages. I try to update this ~every six months, but it’s not always current. Finally, even opting out of these sites doesn’t mean that your address is secure. In many states, real estate data and voter registration information is public (or easy to obtain). And, of course, location data can be found by physical means (e.g., following you home) and through other people who know it (i.e., social engineering). That said, removing your home address from data broker sites can significantly lower your attack surface and make it harder for people to find it.
Looking back, toward Summer 2020
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Sunday Services
The state of the Media: 2020
Quick thread on the whole Australia/Facebook/Google standoff.
Frustrating situation with a lot at stake. And fundamentally opaque. There is so much we don't know, leaving space for self-interested assertions on all sides.
But we do know some things. 1/16
— Rasmus Kleis Nielsen (@rasmus_kleis) September 1, 2020
Related: The State of Local Journalism 2020.
Media 2020 Commentary: AOC & Sandmann
Via Ben Evans.
Palantir: On Business, Cults, and Politics
Palantir’s relationship to privacy is highly dependent on exactly where you draw the creepy line. They collect data to make inferences about behavior, and in their intelligence work that means collecting data to identify potential terrorists. Their users certainly consume more data than they would with a manual counterterrorism approach, but the outcome is that less of it gets looked at by humans. So the difference is between abstract but extensive privacy violations (your phone/text metadata, financial transactions, and other behaviors all factor into their model) and literal but less common ones (someone manually reviewing the same things to decide if your Venmo transaction with the memo “Dinner at Afghan restaurant” indicates that you might be training with the Taliban.) What’s worse, the possibility of a human manually snooping around your personal information because you got unlucky, or the extremely high probability that an algorithm will review your behavior and flag it as totally innocuous with no human intervention?
Palantir is certainly sensitive to political shifts. They say as much in the S-1, and have said so elsewhere, too. But the picture is not quite what one might expect. They started to generate revenue in 2008. In Obama’s second term, revenue compounded at 37% annually, reaching $466m in 2016. In 2017, growth slowed to just 11%, and their annual growth under Trump has been just 17%.
The way they describe their views—and the way they contrast them with other tech companies—is that they’re ultimately deferring to what voters want. As Alex Karp puts it:
Let’s Compare: Dane & Travis County
2020 Dane County Budget: $593,707,780
Population: 546,695
Spending per person: $1,085.99
County Employees: 2,531.9
2010 Dane County Budget: $460,434,195
Population: 488,081
Spending per person: $943.36
2020 Travis County Budget (Austin): $1,210,176,330
Population: 1,273,954
Spending per person: $949.94
2010 Travis County Budget (Austin): $655,140,525
Population: 1,024,444
Spending per person: $639.51
## I could not immediatetly find Travis County employment data.
Media 2020 Commentary
Alexandria Ocasio-Cortez:
Remember this? This was my DNC Convention speech to procedurally nominate Bernie. It was pre-recorded and approved by the DNC, Biden campaign, and Bernie. The DNC provided an advisory to the media DAYS ahead of time that I would be seconding Bernie’s procedural nomination.
This happens at EVERY single convention (Dolores Huerta did Hillary Clinton’s in ’08, etc), and ironically it is considered an important step in UNITING the party by paying respect to the second-place finisher and their supporters and sets up a process so we all come together via roll call in the end.
But how did @nbcnews cover it?
“In one of the shortest speeches of the DNC, Rep. Ocasio-Cortez did not endorse Joe Biden: “I hereby second the nomination of Sen. Bernard Sanders of Vermont for president of the United States of America.” nbcnews.to/2Clp24c “
NBC immediately framed this normal process as “AOC doesn’t endorse Joe Biden” when they KNEW this was normal and were ADVISED that the whole point of my role WASN’T to do that!
But educating people on the process doesn’t generate as much clicks or money, so they framed this as a controversially as possible. The FACT is true – I didn’t endorse Biden in this 60 sec clip – but the STORY was at best irresponsible.
This actually made my life hell in the immediate aftermath. 20-30 million people were watching on convention nights. Floods of people, misled by NBC, directed a ton of abuse my way and I was cast as “going rogue” and harming the party. A lot of moderate Democrats used this as an opportunity to send a lot of hatred, anger, and vitriol my way.
All for fulfilling a 60 second role that I was asked to do. And @nbcnews has yet to apologize.
This stuff happens all the time.
(NBC quietly took down the tweet in the middle of tonight after it already went viral)
OK so first things first: journalists & members of the press are people with jobs that are overworked, underpaid, and underappreciated. So I’m not here to dump on them because they deal with enough. I respect them a lot and admire those who conduct their work with integrity.
But the institutions and incentives in media overall is absolutely incentivized towards conflict and drama, because that ts what generates clicks, views, and revenue. That said, when you see a FACT that is reported, cited, and verified by several reputable outlets, 99.999% it’s going to be true.
HOWEVER! there is a BIG difference between a fact and the STORY. And the STORY (often the headline) that’s told surrounding the fact is frequently stretched, mischaracterized, or dramatized to get you to click. Sometimes the STORY is so misleading that even though it contains FACTS it is told in such a way that people will walk away thinking the wrong thing, or just getting angry about something that’s actually not a big deal. And that creates lack of trust in media & institutions, and overall polarization.
I will give you an example:
My tips for consuming media & staying informed:
– Don’t rely on only one source. every outlet has their own biases and habits, even if they don’t want to admit it. Read multiple outlets to determine VOUR perspective.
– Get an idea for each outlet’s slant / vibe / perspective/ whatever you want to call it. Media bias rarely shows up as “this outlet is out to get X politician” (though there are some hacky, 2nd/3rd tier outlets or websites that are that way), but it’s more often a bias towards a certain class perspective that’s out of touch, or it’s a bias against context they DON’T have ie race. For example, a lot of newsrooms don’t have enough empowered BIPOC journalists, so their coverage can be really tone deaf towards race, or gender, or class, etc.
– Identify journalists whose work you respect and trust. They often specialize in topics you are interested in, from politics to gaming. Follow them. I find that to be a lot more illuminating than just blanket loyalty to an outlet.
Take a beat. Many headlines are designed to trigger an emotional response. So if you have the inclination to get angry, pause.
– Also: many journalists are not responsible for the headlines above their work. Which I find really sad, bc they will put in a ton of work on an article just for an editor to put in a horrible headline that undercuts th work they just did. I believe digital headlines should be held to higher editorial standards to preserve people’s trust.
I believe we should hold headlines accountable too.
via instagram story screenshots: one two three four
and
Nicholas Sandmann on being canceled:
Speaker 1: (00:00)
On a class trip to join thousands for the annual March for Life. These Catholic young men traveled from Kentucky to stand up for what they believed in, but what happened was something very different.Speaker 3: (00:13)
Crackers with a Make America Great hat on. You little, dirty (beep) crackers. Your day coming. Young Klansmen. Look at that Make America Great Again hat.Speaker 1: (00:33)
Social media, the news, and even celebrities launched a campaign of persecution that was completely false against a boy in a Make America Great Again hat.Speaker 4: (00:33)
The MAGA hat carries a certain connotation that provokes a conditioned reaction.Speaker 5: (00:39)
I blame that (beep) kid. What a little prick.Speaker 6: (00:42)
Everyone that sees that smug look wants to punch that kid.Speaker 1: (00:43)
Nicholas Sandman received death threats and his school was forced to close. Tonight, Nicholas tells his story.Nicholas Sandmanm: (00:55)
Good evening, everyone. My name is Nick Sandman and I’m the teenager who was defamed by the media after an encounter with a group of protesters on the steps of the Lincoln Memorial last year. Before I begin, I’d like to thank President Trump for the opportunity to share some of my story and why it matters so much to this November’s election.Nicholas Sandmanm: (01:16)
In 2019, I attended the March for Life in Washington, D.C., where I demonstrated in defense of the unborn. Later that day, I bought a Make America Great Again hat because our President, Donald Trump, has distinguished himself as one of the most pro-life presidents in the history of our country, and I wanted to express my support for him, too. Looking back now, how could I had possibly imagined that the simple act of putting on that red hat would unleash hate from the left and make myself the target of network and cable news networks nationwide.Nicholas Sandmanm: (01:54)
Being from Kentucky, the birthplace of Abraham Lincoln, my classmates and I visited the Lincoln Memorial. I found myself face to face with Nathan Phillips and other professional protestors, looking to turn me into the latest poster child showing why Trump is bad, while the media portrayed me as an aggressor with a relentless smirk on my face. In reality, the video confirms I was standing with my hands behind my back and an awkward smile on my face that had two thoughts. One, don’t do anything that might further agitate the man banging a drum in my face. And two, I was trying to follow a family friend’s advice, never to do anything to embarrass your family, your school, or your community.Nicholas Sandmanm: (02:43)
Before I knew what was happening, it was over. One of Mr. Phillips fellow agitators yelled out, “We got him. It’s all right here on video. And we won, Grandpa.” What I thought was a strange encounter, quickly developed into a major news story complete with video footage.Nicholas Sandmanm: (03:03)
My life changed forever in that one moment. The full war machine of the mainstream media revved up into attack mode. They did so without researching the full video of the incident, without ever investigating Mr. Phillips’ motives, or without ever asking me for my side of the story. And do you know why? Because the truth was not important. Advancing their anti-Christian, anti-conservative, anti-Donald Trump narrative was all that mattered. And if advancing their narrative ruined the reputation and future of a teenager from Covington, Kentucky, well, so be it. That would teach him not to wear a MAGA hat.Nicholas Sandmanm: (03:44)
I learned what was happening to me had a name. It was called being canceled, as in annulled, as in revoked, as in made void. Canceled is what’s happening to people around this country who refuse to be silenced by the far left. Many are being fired, humiliated, or even threatened. And often the media is a willing participant. But I would not be canceled. I fought back hard to expose the media for what they did to me and I won a personal victory.Nicholas Sandmanm: (04:19)
While much more must be done, I look forward to the day that the media returns to providing balanced, responsible and accountable news coverage. I know President Trump hopes for that too. And I know you’ll agree with me when we say that no one in this country has been a victim of unfair media coverage more than President Donald Trump.Nicholas Sandmanm: (04:40)
In November, I believe this country must unite around a President who calls the media out and refuses to allow them to create a narrative instead of reporting the facts. I believe we must join a President who will challenge the media to return to objective journalism, and together, I believe we must all embrace our first amendment rights, and not hide in fear of the media or from the tech companies or from the outrage mob, either. This is worth fighting for. This is worth voting for. And this is what Donald Trump stands for. Thank you all for listening to me tonight. And one more thing, let’s make America great again.
transcript via rev.com.
Alexandria Ocasio-Cortez: Duckduckgo
Nicholas Sandman: Duckduckgo
2018: The State of Local Journalism 2018.
2018: “The data clearly indicate that being able to read is not a requirement for graduation at (Madison) East, especially if you are black or Hispanic”