Flip Chart Rick, via Leigh Turner.
The Gen Y revolution that may never come
It is always irritating to be stereotyped, but it must be particularly galling for cash-strapped, educated members of “Generation Y” to be told by demographers, marketers and futurologists that they have to get out and shake up management and the world of work.
Globally, under-30s may be “irreverent, change-seeking, challenging, better informed, mobile, and connected”, as Moisés Naím describes them in his new book, The End of Power. But the FT’s “Class of the Crunch” series has underlined that, in Britain at least, recent graduates are paying more for education and housing and earning less than their predecessors. Changing the world of work is the last thing on most of their minds: they have to get into it first.
Once there, new recruits find the reality of long hours at lean organisations that make few concessions to inexperience a shock, after years of cosseting by their baby boomer parents. London Business School’s Lynda Gratton details the challenges ahead in her book The Shift. She reprimanded an audience of older executives at the recent FT Innovate conference for giving young employees such “crap-awful work”.
Small Business Owner Analyzes Health Insurance Costs
I can assemble a roster of plans at different price points and model the effect of offering various employer/employee premium cost splits. I can also see what happens if I offer a defined contribution instead of a percentage split — and what it would cost me to fund health savings accounts for workers who choose a bronze-level plan. Of course, I will have to confirm that I can actually purchase my preferred configuration with my agent or insurer, but the estimates I make should at least be good enough to narrow my options.
To do my projections, I created an Excel sheet that allows me to analyze up to 20 plans at once. I’ve been playing around with different plans and incentives, and I’m finding ways to save tens of thousands of dollars from the cost of the first plan my broker recommended. Would you like to try it? I put extra time into making it easy to use, and you can try it free. All you need is your roster of employees, with their ages, and a quote from any source. Spend some time messing around with numbers and you, too, might save significant money. The sheet and the instructions for how to use it are on my website. Be sure to read the instructions!
Applebees automates, and brings a new world of jobs one step closer
Automation need not be feared. Many of the dooms we fear will disappear along with the lost jobs. Automation improves productivity, giving us more national wealth and income. We need only adapt our society to gain its benefits, minimize the trauma of the transition, and share the benefits (which we have failed to do with the gains from the last 30 years). We want to succeed like Britain did in the 1760 – 1840 period, with internal peace and prosperity. We do not want to follow France’s path during that period.
Planning for success requires reassessment of America’s strengths and weaknesses. For example, economists consider as strengths our relatively high fertility and attractiveness to immigrants. Not so as automation destroys jobs by the millions during the next few decades.
In the 21st century population growth will not be necessary for economic growth. Perhaps the 21st century will reverse that, making Japan is the nation best prepared for the next wave of automation — as seen in the below graph from “Japan Meanderings”, Christopher Woods, CLSA, 5 December 2013:
Big Automakers Won’t Build the Car of the Future, Small Inventors Will
Why do major leaps forward come so rarely in the auto industry? There are of course the usual suspects: crash test standards, National Highway Traffic Safety Administration requirements, European pedestrian safety protections; entrenched capital investment in infrastructure and manufacturing methods; long vehicle development cycles — the whole legacy kaboodle of a mature and highly regulated industry. But I spent four years researching, interviewing, and writing about inventors who aren’t limited to thinking like the auto companies, and who made cars that are drastic departures from the ones we’re driving now. They did this as part of a grand-challenges approach to innovation — a $10 million X Prize that pushed inventors to build the super-efficient car of the future.
Auto companies like to sneer at legitimately futuristic cars, calling them “science projects” and saying consumers will never buy them. I believe this is a mistake. Because ultimately, they don’t really know. They’ve never tried to make and sell cars like the ones that ended up excelling in the X Prize contest. And they’re awfully good at blaming consumer timidity for their own engineering fears and failures.
Announced in 2007 and staged in 2010, the Progressive Insurance Auto X Prize attracted diverse interest — not from big automakers but from lone inventors, garage hackers, students, entrepreneurs, and startup companies all over the world, all with different ideas about how to shape the future of the automobile. To win a piece of the $10 million prize pot, teams had to build a safe, practical car that could travel 100 miles on the energy equivalent of a gallon of gas (MPGe) and emit 200 grams per mile or less of CO2 (a greenhouse gas that contributes to global warming).
Arguments Fly During FTC Workshop on Native Advertising
The workshop, called “Blurred Lines: Advertising or Content,” focused on whether publishers and advertisers are doing enough to keep consumers from mistaking native ads — which are meant to closely resemble non-sponsored content — from the content itself.
“As consumers, we started seeing, when we went online, things we that weren’t sure what they were,” said Mary Engle, the FTC’s associate director for advertising practices, in reference to native ads’ resemblance to editorial content. Concerns about deception, she said, sparked the FTC’s interest.
Trying to make money
Fearful the federal government would meddle with the hottest new form of advertising, leaders from across the spectrum came together in its defense. Executives from Procter & Gamble, Hearst, Mashable,The Huffington Post, Outbrain, Sharethrough and more participated in the standing-room only workshop that ran all day. Over the course of it, every imaginable defense of the medium surfaced, from the standard “native advertising is transparent enough” argument to a claim that consumers want more native ads.
How Crazy is the Auto Financing Frenzy?
Average loans for new cars jumped by $756 to $26,719 in the third quarter from a year ago, the highest increase in five years, according to Experian Automotive, which collects registration data from motor vehicle departments and financing data from lenders – an essential cog in the perfect surveillance society. Despite the jump in loan balances, the average monthly payment rose only 1.3% to $458, due to two factors:
Magically lower interest rates. Though interest rates elsewhere in the economy rocketed higher in Q3, auto lenders just ignored them, and average rates actually dropped to 4.27% from 4.53% a year earlier.
Dizzyingly long terms. The average term grew by one month to 65 months. A stunning 19% of all new-car loans were stretched to over 72 months, up from 16% last year.
Used vehicles saw similar dynamics. The average amount financed rose 1.8% to $17,900, but the average monthly payment remained flat at $350, thanks lower interest rates and longer terms.
Leasing – a fancy word for “long-term renting,” something dealers, lenders, and automakers love because they get to extract more money out of you, and you don’t even know it because the monthly payments are deceptively low – made up 27.2% of all new financing in Q3, up from 24.4% a year ago, up from 14.2% in 2009, and up from the mid-single digits back when I was still in the business (and we loved, loved, loved leases!).
The dirty secrets of clean cars
WHEREVER automotive engineers gather, some wag will sooner or later announce that hydrogen is the fuel of the future—and always will be. The hydrogen-powered car has been just around the corner for decades. However, judging from announcements by Honda, Hyundai and Toyota at last week’s motor shows in Los Angeles and Tokyo, hydrogen cars will be hitting the showrooms from spring 2014 onwards. It seems the future is about to arrive.
Hydrogen’s attraction as a transport fuel is that, unlike petrol, diesel, kerosene, natural gas and every other hydrocarbon fuel, it contains, well, no carbon. Burning it therefore creates no carbon-based greenhouse gases—at least, not in the engine. However, if air is used as the oxidiser instead of pure oxygen, burning hydrogen produces all the noxious oxides of nitrogen that fossil fuels generate. These are an even bigger curse than carbon dioxide as far as damaging greenhouse gases are concerned.
That is why work on using hydrogen as a fuel for a modified internal-combustion engine has been more or less abandoned, even though getting such a power unit into production was considered cheaper than any of the clean alternatives. BMW built a couple of hydrogen-powered supercars, only to find them no cleaner than clunkers from the days before catalytic converters.
Fraud problem makes Facebook more attractive to online advertisers, say ad insiders
Digital marketers, weary of online scams, will start placing more ads on Facebook rather than run the risk that their ads will be shown to robots instead of actual people.
That was one conclusion of an ad industry breakfast in Manhattan, titled Bagels and Bots, where executives last week explored the pervasiveness of botnets — networks of corrupted computers that provide an easy way for criminals and hackers to defraud big brands out of billions of dollars. Here are some new numbers, and the implications for advertisers.
Why The Climate Corporation Sold Itself to Monsanto
From Galileo to Servetus to Mendel to Einstein. Revolutionary science has always incited visceral hatred on a mass scale. Galileo told us that the Bible was wrong and he was chastised for denying the word of God. Mendel was engaged in the devil’s work. And Einstein “invented a weapon that killed millions” because of his original theories of physics.
It’s a lot easier for a reaction to something new to turn into repeated statements of evil, supported by anecdote and innuendo, and eventually turn into a meme, ultimately becoming the commonplace perception. Melissa McEwen is a blogger who writes about sustainable agriculture and healthy eating. She recently penned an article titled “Just Kale Me: How your Kale habit is slowly destroying your health and the world”. She chastised Kale (a very healthy vegetable) as being deadly (http://huntgatherlove.com/content/just-kale-me-how-your-kale-habit-slowly-destroying-your-health-and-world). She used innuendo, extrapolation, unscientific references, out-of-context facts and statements to make her point. Her “fake” article spread like wildfire and for about a day was considered “truth” by many “healthy living” bloggers and readers alike. The very next day, she edited the article and admitted to the truth—she was trying to make a point that it is so easy to demonize something without clear logic and fact, and still get everyone to believe you and repeat the bottom line. Her declaration was that when you read “an article that demonizes a food, think about whether or not there are citations and follow those citations”. Her article struck me as very poignant, in light of all the GMO research I had been doing in the prior weeks. There are so many articles (some are repeatedly published) that are wholly inaccurate, based in half-science, extrapolation, innuendo, and out-of-context rhetoric. When I did my own research—to the source and in the science—I was amazed at how far these inaccurate statements had gone and how wrong so many people were, thinking they were right because they repeated the same things others did.
Perhaps Monsanto should have adopted the mantra that Paul Bucheit so cleverly and timely introduced at Google in 2000—“don’t be evil”. Just saying that was their mantra has helped Google countless times avoid the evil designation that so many people have tried to hurl their way over the years. It has worked.
Did you know: Google sues more of its customers each year than Monsanto does? Google spends 3 times as much as Monsanto on Federal lobbying? There are more ex-Googlers in the Obama administration than there are ex-Monsanto employees?
I could go on. But a lot of the “bad things” being said about Monsanto are simple truths about the nature of doing business at scale. On the list of top lobbyists on payroll in DC, Monsanto is not even in the top 50. The “Monsanto Protection Act” is actually called the “Farmer Assurance Provision” and was drafted and written by a number of farm groups, including the American Farm Bureau Federation, American Soybean Association, National Corn Growers, and others, to help ensure farmers aren’t denied the right to grow crops that are approved and regulated by the Federal agencies, protecting them from emerging state propositions that aren’t based on science or research.