Surviving a meeting today, I recalled the essential skill that makes a great salesperson: the ability to listen, sometimes for extensive periods of time. I’m always amazed when a person selling something can’t be bothered to actually listen to what the buyer has to say (another way one might put this, when the cluetrain made a stop, they failed to board).
It can be difficult, for sure. I remember one meeting, where there was 3 or 4 minutes of silence. Anyone involved in sales and marketing should become familiar with the term markets are conversations. Learn more at the cluetrain.