Madison’s Forward Fest 2020 is largely online, which is a big change and in many ways unfortunate from previous years.
Thinking different, Eric Lynn and I hosted a small event on “Brand Building: 2020+” at the obscure but serene Harvey Schmidt Park.
Eric kindly shared his brand, experience and collaborative work in the retail and digital bike space via RideSpot.
I mentioned a few post covid brand experiences:
- The consistently great digital shopping and fulfillment experience that Menards has managed to pull off.
- A retailer friend struggling with massive process changes from physical store sales to online and other channels.
- Generally terrible healthcare interactions.
An impressive designer shared several tales on brand building for restaurants and churches, including a fascinating segway on menu aesthetics and how the approaches differ between physical and digital experiences. We also discussed the utility of text and visual content.
Yet – for perspective – three cranes enjoyed the beautiful day along with a fisherman perhaps 20′ away.
P.S. The menu discussion reminded me of Nicholas Lander’s interesting book: “On the Menu. The worlds’ Favorite Piece of Paper”
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