Once these communication tools get fully integrated into the health community, my bet is that we’ll initially hear some complaining from the incumbents: most likely, something like ‘my staff had to learn all of these new apps, and it didn’t really improve my clinic at all!’ just like with EHRs in round one. But then, just like before, we’ll see health care providers quietly divest themselves of the low-end jobs that they don’t really want to be doing: getting their patients to eat healthier, exercise more, watch their blood pressure, and seek peer support groups. Those have never been moneymakers anyway, right?