. Taking a class in stained-glass making, he discovered that the teacher’s handout with “useful web links” didn’t tally with Google’s results at all. “I realised that there were millions of people who knew the right list of search terms and would make a better engine than Google.”
Then he noticed growing amounts of junk sites in Google results – pushed there by experts who had gamed the giant’s algorithms. He decided that by hooking into web services such as Wikipedia, Yelp and Qype, he could get focused answers cheaply. By using a combination of those services and crowdsourced links, he built the site’s first search index.
Of the privacy angle, he says: “I kind of backed into that.” It wasn’t a political decision, but a personal one. “It’s hard to define my politics. I take every issue seriously and come to my own conclusion. I don’t really feel like I belong to any political party in the US … I guess I’m more on the liberal side.”
The reason he decided not to store search data was because it reveals so much about us. In 2005, AOL accidentally released details of searches made by 650,000 of its users via Google; reporters from the New York Times were able to use the information to identify one of the users: a 62-year-old woman in Georgia. Nowadays Google would also have your IP address (indicating your ISP and perhaps precise location) and, if you were logged in, all your previous search history. If you logged in to use Google on your mobile, it would have your location history too.
Having decided that searching is intimately personal, he deduced that governments would want to get hold of search data. “I looked at the search fiascos such as the AOL data release, and decided that government requests were real and would be inevitable, and that search engines and content companies would be handing over that data [to government] in increasing amounts.”