He says that the growing number of accounts in app stores could also have a disruptive effect on other media types: “Whereas video, books and music are targeted to smaller user bases, apps are broadly consumed. Developers like Rovio or Supercell can offer their products to billions while TV producers can only hope for millions. Apps are becoming the universal medium for entertainment, and iTunes the universal distributor.”
Apple has been criticised by both developers and customers because every app that goes onto the store is first checked by the company’s own team. Delays are commonplace – and can stretch to weeks at busy times.
Apps have been rejected for what seem like trivial reasons (such as appearing to use an Apple name in the title) or, more egregiously, for allowing people to access nudity and for expressing political views – which saw an app from a Pulitzer prize-winning cartoonist rejected (though later reinstated).
Just as stunning have been some of the apps that have been let through – ranging from the fairly inoffensive, but trivial (such as “fart apps”, which simply make a noise) – to one called Baby Shaker which encouraged the player to shake an onscreen baby to make it be quiet. “See how long you can endure his or her adorable cries before you just have to find a way to quiet the baby down!” said the blurb.