Mr. Kaspersky was in New York for the launch of a new ad campaign with the somewhat corny title of “Driving Toward Better Online Security,” starring Formula One driver Fernando Alonso. (Both men were outfitted in the appropriate shade of Ferrari fire-engine red.)
In person, Mr. Kaspersky comes off as unexpectedly jolly, for an antivirus kingpin. That Wired profile had us expecting more of a bear-wrestling Hemingway character. And while he did devote a fair bit of time to waxing poetic about off-the-grid vacations in Russia’s remote, volcano-heavy Kamchatka peninsula, Mr. Kaspersky also peppered his points with laugh lines and pulled goofy faces. Even while admitting that yes, he’s a paranoid man, he still flashes a Chesire Cat grin.