If a big brother is aiming for the highest electoral office in the land, a little brother may often like to be useful. A Robert Kennedy can be a help, a Roger Clinton a headache. Billy Carter brings beer, but Jeb Bush brings Florida. Two thousand years ago, Quintus Tullius Cicero gave his elder brother, Marcus, an unusually frank guide to winning votes—and, on the principle that democracy’s brutal essentials have changed little over the centuries, Princeton University Press has now brought out “How to Win an Election,” a new Latin-and-English edition of Quintus’s guide for the season of Mitt Romney and Rick Santorum.
In 64 B.C., the Cicero brothers were both political outsiders. Marcus would eventually become one of the most celebrated Romans of them all. But just as no Catholic had become president before John Kennedy, the Ciceros’ campaign had to surmount the obstacle that no one from their family had yet served as consul, one of the two men who, for a year, directed Rome’s superpower republic.