Scott Cleland is one tough Google (GOOG) critic.
From his office in McLean, Va., as founder and president of research firm Precursor, Cleland routinely fires off pages of analysis whenever news on Google’s market dominance hits the media.
Cleland’s words have irked Google, which is engaging in an unusual behind-the-scenes effort to counter Cleland’s views. The case is spotlighting the issue of how companies should deal with critics on the public stage.