What is the biggest problem with the news media in America today?
Mr Rosen: The cost of changing settled routines seems too high, but the cost of not changing is, in the long term, even higher. A good example is the predicament of the newspaper press: the print edition provides most of the revenues, but it cannot provide a future. I know of no evidence to show that young people are picking up the print habit. So if the cost of abandoning print is too high, the cost of sticking with it may be even higher, though slower to reveal itself. That’s a problem.
Another example is the decline of trust. In the mid-1970s over 70% of Americans told Gallup they had a great deal or fair amount of confidence in the press. Today: 47%. Clearly, something isn’t working. But revisions to the code of conduct that has led to this decline would be seen by most journalists as increasing the risk of mistrust. I’ve tried to argue that the View from Nowhere—also called objectivity—should be replaced by “here’s where we’re coming from.” That strikes most people in the American press as dangerous and unworkable. But the current course is unsustainable: trust continues to decline, with a big acceleration after 2003. When I mention this to journalists, they say: “Trust in all big institutions has declined, Jay.” Which is true (except for the military). But is that really an answer? You’re supposed to be the watchdogs over dubious actors. Why aren’t you an exception?
I could go on, but I think you see the pattern. Change is too expensive; the status quo is unsustainable.