Milwaukee’s Briggs & Stratton Once Had the Lead in Hybrids


Dan Carney:

We are all seeing our personal mobility threatened by rising petroleum prices and dwindling resources. The fundamental appeal of electric cars is that they allow us to use energy sources other than petroleum on the road.”
A quote from a major auto maker rolling out a new hybrid concept at a recent auto show?
No.
In November 1979, Briggs & Stratton Corp., the Wauwatosa, Wis.-based maker of lawnmower engines, rolled out its sleek, futuristic plug-in hybrid-electric concept car with the very same motivations and goals as today’s car makers. On Earth Day the following spring, the manufacturer hauled it to Washington, D.C. and demonstrated the car running on domestically produced ethanol.
Like today’s Toyota Prius, the B&S Hybrid sported hump-backed styling for minimal aerodynamic drag. The forward-looking design was penned by the agency of famed industrial designer Brooks Stevens, who is credited with sketching the Willys Jeepster, Harley-Davidson Hydra-Glide, Evinrude outboard boat motor and the Oscar Mayer Weinermobile.

Fascinating story.