The Philly cheese steak is serious business. Ordering etiquette must be adhered to. Customers must state their preferred type of cheese and whether onions will or will not (“wit” or “witout”) be added. John Kerry, when campaigning for president in 2004 in Philadelphia, botched it badly, asking for Swiss cheese instead of the more traditional Cheez Whiz, a processed cheese spread. Even provolone or American cheese would have been better. George Bush ordered “Whiz wit” like a local.