Obviously, Apple has a business strategy that says “proprietary” works for them. The record companies, I think, have tried to convince Apple to open up their system. I don’t think that’s been successful. The choice now is to either go unprotected so everybody has the same shot and the market expands, or to continue down what I think is an unfriendly path for consumers and the industry, because I don’t think it’s growing as fast as it can.
I understand there’s a rabid philosophy on both sides of this to protect or not to protect … and I actually am not that black and white about it. I think if people want to protect their content, and want to have a DRM or a business model that limits its distribution, that’s okay. If others don’t want to, that’s okay too. That’s why I like Creative Commons. It’s all about choice. What I have focused on is what will most dramatically expand the music market at a time when device choices feel so limited and the service side is so underutilized.