Flame, or at least a suggestion of grilling or broiling, matters. That’s a principal reason a Whopper bested a Big Mac, cooked on a griddle. It’s why the new roster of one-third-pound charbroiled Thickburgers at Hardee’s tasted better than the steamed slivers at Krystal, a White Castle analogue in the South.
Buns matter. The large, doughy one on the classic Whataburger created ample space for three slices of tomato and a sense of heft that felt good in the hands, good in the mouth. The generously buttered, crisply toasted ones on Culver’s burgers, called butterburgers in honor of those buns, exalted whatever they encased, which included seared, loosely packed patties with more charred edges and, as a result, more flavor.
Bruni last covered the 2004 Bush campaign. Perhaps there’s a lesson in this.