THE casual atmosphere and laid-back state of mind are what Mike Moses finds most appealing about Lake Geneva, a popular weekend destination in southeastern Wisconsin, about 80 miles from Chicago.
Sitting in Chuck’s, a popular gathering place in nearby Fontana, Mr. Moses, a Chicago accountant, noticed a $200,000 Lamborghini parked next to a beat-up old Jeep. “The beauty of Lake Geneva is that no one could’ve guessed the driver of the more expensive car,” said Mr. Moses, who bought a two-bedroom 1937 Cape Cod cottage in Lake Geneva two years ago. “Everyone’s wearing jeans and sweatshirts. No one is flashing their wealth.”