Megan Cunningham interviews UW Grad and noted film and advertising impresario Errol Morris [pdf]:
Within the entertainment industry, Errol Morris holds a chameleon position. To the commercial production world, he’s established as a highly successful director, both innovative and intelligent. (He’s one of the only, if not the only, director of TV commercials who has written an opinion-page article published in The New York Times.) Within talent and advertising agencies, he is known for his exceptional off-kilter vision, and honored in ways usually reserved for noncommercial artists. (In November 1999, his work received a full retrospective at the Museum of Modern Art. In 2002, the organizers of the Academy Awards asked him to direct the short film that introduced the annual Oscars ceremony; it featured a series of real-life characters—some well-known, some everyday citizens—describing their passion for
movies.) In a 2004 Adweek article honoring Morris’s contributions as someone who “rises above the fray to create work that resonates and inspires,”