Judy Newman reports that Guild has raised another $7M. I am impressed that founder Toni Sikes has created an organization with so many lives – not an easy task. During the dot-com era, Guild raised several million in local funds along with over $30M in Venture Money. Those early investors lost their position when assets were purchased from Ashford (Newman briefly touches on this in her article, but doesn’t mention the amounts).

Several years ago, NBC 15 ran a story on Guild. They, too made no mention of the firm’s dot com fund raising and sale. I phoned the reporter (whose name escapes me) and asked why she did not describe the firms early investment rounds? She replied that “those people got to keep their (worthless) stock”.

In some respects, it is a sign of progress that a firm can have more than one life in Madison.

This type of incomplete cheerleading, unfortunately simply makes it more difficult for other entrepreneurs to startup and raise capital. People within the investment community are well aware of these matters.