Just two months after it pulled the plug on the massive Ford Excursion, the Detroit News said the automaker is preparing to unveil a vehicle tentatively called the “Ford Everest.”
“Excursion was just too much. It went overboard,” Joe Langley, and analyst with CSM Worldwide, told the newspaper. “But there’s still a market for a (jumbo) SUV.”
The Excursion, launched in 2000, was quickly dubbed the Ford Valdez by critics; and Ford (down $0.02 to $8.16, Research) ended production earlier this year as gas prices topped $3 a gallon.