Tracking You: TIVO & RFID

New Scientist:

“working on a PVR that will recognise one of several individual users, and respond to their personal preferences.” The patent application describes the invention as “a multimedia mobile personalization system provides a remote control that detects a user’s electronic tag, e.g. an RFID tag.” It also promises personalized viewing at a variety of locations, detailing how TiVo might forward stored shows from home to a TV in a hotel room, for example. It remains to be seen whether hotels will be eager to help TiVo undermine their pay-per-view video revenue.”