This looks like a useful idea. California only, for now.

At Healthia, we are tremendous believers in the consumer driven healthcare movement sweeping America. Our goal is to provide America’s first comparison shopping and research portal for consumer driven healthcare, enabling businesses and their employees to choose health plans and ancillary health benefits objectively and transparently.
At our beta launch today (2005-Aug-11), we serve the California market with a strong emphasis on HSA compatible plans. We also enable any user across the nation to compare over 50 leading HSA products.

David Cowan has a useful summary of the movement behind this: “Consumer Directed Healthcare” or CDH. Cowan also references this CDH study.