In an effort to connect with teenagers, The Gannett owned Green Bay Press Gazette is looking for teen bloggers. I can see the Press-Gazette’s benefits (advertising), but what’s in it for the teens? Blogging software and domains are extremely cheap, if not free these days. Mark Deuze’s paper on Participatory Journalism is surely related. I’m not sure that the cathedral of newpapers is where it will happen, however.

We are using more media than ever before in history, yet this intensive engagement with media does not translate into more attention paid to the stories told by the two archetypical media professions: journalism and advertising”