Gray was asked to study the publishing strategy of the Human Sciences Research Council (HSRC) in South Africa. This research institution had a traditional strategy of publishing lots of research books, and selling them. Gray convinced them to change their strategy — to give away all their research books for free online, and offer a high quality print-on-demand service for anyone who wants the paper version. The result: “the sales turnover of the publishing department has risen by 300%.” As she concluded her presentation, “giving away books and lead to an increase in our book sales.” There’s much much more in her interesting analysis.
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