Jay Rosen does quite a job connecting the advertising, authority/credibility and newspaper circulation dots between LA, Northern Virginia, Milwaukee and Dallas. Hugh Hewitt’s speech on circulation and advertising is well worth reading. Check it out.
Here’s a copy of the actual complaint (32K PDF)
Somewhat related, the Wisconsin State Journal (AP & WSJ Staff), while covering the Milwaukee Journal circulation lawsuit, mentions that “March 31, 2004, indicates that “other paid sales” accounted for 4.3 percent of the papers’ combined daily circulation and 1.5 percent of Sunday circulation.”
We live in interesting times.