This Bill Gates quote: “Gates did promise that Microsoft’s biggest-ever marketing campaign would accompany Longhorn’s release. Microsoft recently announced plans for a precursor to that campaign, a “Start Something” blitz that will tout the abilities of current versions of Windows.” reminds me of SUN Microsystem Founder Bill Joy’s great quote: “The quality of a company’s software has an inverse relationship to the amount of money spent on marketing”. I’ve found this to be uniformly true.