Frank Hayes offers some useful comments on the perils of CEM (Customer Elimination Management using CRM – Customer Relationship Management Software):
Siebel was built, inside and out, on CRM. Siebel was all about automating CRM as a business process.
Trouble is, customer relationship management isn’t primarily a business process that can be automated. Real management of customer relationships is a culture, a strategy, a way of doing business.
And too many organizations use CRM in a way that marketing guru Herschell Gordon Lewis has dubbed CEM — customer elimination management.
They don’t use CRM software to help good salesmen do a great job. Instead, they feed customers into the CRM sausage machine, a mechanical data-grinder that combines a phony familiarity — strangers in a call center who know everything about the customer — with a relentless, robotized drive to sell, sell, sell.