Nissan wants to put a bevy of autonomous systems into production vehicles by 2020. To catch a glimpse of the future, we take a ride-along in their semi-autonomous car.
The semi-autonomous car exists, but it hasn’t arrived, much in the same way Google Glass exists on a select few peoples’ faces but not on store shelves. Beginning with a DARPA-sponsored research contests just under a decade ago and popularized by Google’s self-driving Toyota Priuses, automotive manufacturers are quickly developing their own self-piloting systems and creating a flurry of autonomous features in various states of development and sophistication.
Just a few examples: A route-programmed Audi TTS climbed Pikes Peak in 2010. The German automaker debuted a self-parking system in the A7 earlier this year at CES. For highway driving, GM is testing Super Cruise—a system capable of lane centering and adaptive cruise control. Mercedes-Benz’s Distronic Plus With Steering Assist, available now in the S-Class, does virtually the same thing—although NHTSA regulations demand that you still need to keep your hands on the wheel at all times. Even tire manufacturer and auto parts supplier Continental is developing a system known as Emergency Steer Assist to automatically perform evasive maneuvers.
Monthly Archives: September 2013
The search for Suleiman the Magnificent’s heart
Later this month a team of Hungarian researchers will publish a report on the whereabouts of the heart of one of Ottoman Turkey’s most famous sultans. But why has this become such an important historical riddle to solve?
The French statesman Cardinal Richelieu described it as “the battle that saved civilisation” – the siege of the Hungarian castle of Sziget, 447 years ago, almost to the day.
The Muslim Turks finally took the town in September 1566, but sustained such losses, including the death of their leader, Sultan Suleiman the Magnificent, that they did not threaten Vienna again for 120 years.
Now researchers are digging in the soil – and the archives – for the good sultan’s heart.
Automakers Build a a Showroom in an App
Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom?
“They won’t come into the stores to educate themselves,” said Peter Chung, general manager of Magic Toyota and Scion in Edmonds, Wash. “They’ll do that online.”
More than half of the younger buyers surveyed by AutoTrader.com, a car-buying site, said they wanted to avoid interacting with dealership sales representatives.
In response, automakers like Cadillac and Toyota are starting to embrace technology that tries to take the showroom to the buyer. Known as augmented reality, it embeds images and videos in a picture on the user’s smartphone or tablet. The result is a far more detailed view of the image, often in three dimensions with added layers of information.
For example, when Cadillac introduced the ATS last year, it created a campaign in cities across the country that allowed observers to point an iPad at a chalk mural and watch the car drive through scenes like China’s mountainous Guoliang Tunnel and Monaco’s Grand Prix circuit. The goal was to grab the attention of potential buyers, especially younger ones, who would not normally think of Cadillac when researching new cars.
Later, Cadillac added the technology to its print advertising, pointing readers to download the brand’s smartphone application to view a three-dimensional model of the car. The app allows users to zoom in on the car and turn it 360 degrees by swiping their finger across the screen.
Automakers Build a Showroom in an App
Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom?
“They won’t come into the stores to educate themselves,” said Peter Chung, general manager of Magic Toyota and Scion in Edmonds, Wash. “They’ll do that online.”
More than half of the younger buyers surveyed by AutoTrader.com, a car-buying site, said they wanted to avoid interacting with dealership sales representatives.
In response, automakers like Cadillac and Toyota are starting to embrace technology that tries to take the showroom to the buyer. Known as augmented reality, it embeds images and videos in a picture on the user’s smartphone or tablet. The result is a far more detailed view of the image, often in three dimensions with added layers of information.
For example, when Cadillac introduced the ATS last year, it created a campaign in cities across the country that allowed observers to point an iPad at a chalk mural and watch the car drive through scenes like China’s mountainous Guoliang Tunnel and Monaco’s Grand Prix circuit. The goal was to grab the attention of potential buyers, especially younger ones, who would not normally think of Cadillac when researching new cars.
Later, Cadillac added the technology to its print advertising, pointing readers to download the brand’s smartphone application to view a three-dimensional model of the car. The app allows users to zoom in on the car and turn it 360 degrees by swiping their finger across the screen.
Many younger buyers no longer even test-drive a car before buying it, said Mr. Chung, the general manager of Magic Toyota and Scion. Instead, they read reviews and add features to their vehicle online before going to the dealership with the exact model and price they expect shown on their smartphone.
That is one reason Mr. Chung and other car dealers expect augmented reality to serve as a powerful selling tool in place of a sales associate.
“The consumer is no longer coming in and looking at 10 colors,” Mr. Chung said. “They’ve seen all 10 colors online and know what they want.”