The Search Party: Google Squares off with its Capitol Hill Critics

Ken Auletta:

In June, 2006, Sergey Brin, one of the co-founders of Google, went to Washington, D.C., hoping to create a little good will. Google was something of a Washington oddity then. Although it was a multibillion-dollar company, with enormous power, it had no political-action committee, and its Washington office had opened, in 2005, with a staff of one, in suburban Maryland. The visit, which was reported in the Washington Post, was hurried, and, in what was regarded by some as a snub, Brin failed to see some key people, including Senator Ted Stevens, of Alaska, who was then the chairman of the Commerce Committee and someone whose idea of the Internet appeared to belong to the analog era. (He once said that a staff member had sent him “an Internet.”) Brin told me recently, “Because it was the last minute, we didn’t schedule everything we wanted to.” It probably didn’t help that his outfit that day included a dark T-shirt, jeans, and silver mesh sneakers.
Brin did meet with Senators John McCain and Barack Obama, and they spoke about “network neutrality”—an effort that Google and other companies are making to insure that the telephone and cable companies that provide high-speed access to the Internet don’t favor one Web site over another. Around the time of Brin’s visit, an organization called Hands Off the Internet, financed in part by telecommunications companies, ran full-page newspaper advertisements in which it accused Google of wanting to create a monopoly and block “new innovation”; one ad featured a grim photograph of a Google facility housing a sinister-looking “massive server farm.” Brin recognized it as a warning. “I certainly realized that we had to think about these things, and that people were going to misrepresent us,” he said. “We should be entitled to our representation in government.”

Fascinating to see Herb Kohl mentioned here. He’s not been active on many issues so it is surprising to see him pick Google (perhaps there’s something on the other side?)

Can Burt’s Bees Turn Clorox Green?

Louise Story:

IN the summer of 1984, Burt Shavitz, a beekeeper in Maine, picked up Roxanne Quimby, a 33-year-old single mother down on her luck, as she hitchhiked to the post office in Dexter, Me. More than a dozen years Ms. Quimby’s senior, the guy locals called “the bee-man” sold honey in pickle jars from the back of his pickup truck. To Ms. Quimby, he seemed to be living an idyllic life in the wilderness (including making his home inside a small turkey coop).
She offered to help Mr. Shavitz tend to his beehives. The two became lovers and eventually birthed Burt’s Bees, a niche company famous for beeswax lip balm, lotions, soaps and shampoos, as well as for its homespun packaging and feel-good, eco-friendly marketing. The bearded man whose image is used to peddle the products is modeled after Mr. Shavitz.
Today, the couple’s quirky enterprise is owned by the Clorox Company, a consumer products giant best known for making bleach, which bought it for $913 million in November. Clorox plans to turn Burt’s Bees into a mainstream American brand sold in big-box stores like Wal-Mart. Along the way, Clorox executives say, they plan to learn from unusual business practices at Burt’s Bees — many centered on environmental sustainability. Clorox, the company promises, is going green.

A classic American story.

An Interface of One’s Own

Virginia Heffernan:

Microsoft Word. Light of my mind, fire of my frustration. My sin, my soul. Mi-cro-soft-word. The mouth contorts with anti-poetry. My. Crow. Soft. Word.
Oh, Word. For 20 years, you have supported and tyrannized me. You have given me a skimpy Etch A Sketch on which to compose, a cramped spot on the sentence-assembly line — and then harangued me with orders to save or reformat as you stall and splutter and assert points of ludicrous corporate chauvinism (“Invalid product key”! “Unrecognized database format”!).
And just when I need to be alone with my thoughts and my Mac, you detain me by emphasizing my utter dependence on you, melodramatically “recovering” documents lost in your recreational crashes.
After lo this lifetime of servitude, I intend to break free. I seek a writing program that understands me. Goodbye to Word’s prim rulers, its officious yardsticks, its self-serious formatting toolbar with cryptic abbreviations (ComicSansMS?) and trinkety icons. Goodbye to glitches, bipolar paragraph breaks and 400 options for making overly colorful charts.

Be wary about Midwest’s takeover by Northwest

Jay Sorenson:

I believe within four years, Midwest Airlines will cease to exist as an independent entity. Northwest Airlines did the math and found it was cheaper to buy a small competitor than to risk the entry of AirTran Airways as a low-cost carrier smack in the middle of its so-called Heartland market area.
In this case, Northwest is strategically incapable of being a passive investor with TPG Capital. The experience at Duluth, Minn., may highlight why passivity is already a myth.
Midwest announced new flights to Duluth early in its takeover battle. The service was designed to connect Duluth with the Midwest network. Northwest had a lock on daily service prior to Midwest’s three daily round trips. One other airline served Duluth, and it only operated flights on Wednesdays and Saturdays to Las Vegas.
Midwest began the Duluth service on March 4, 2007. The takeover involving Northwest was revealed on Aug. 12. On Oct. 19, Midwest announced it would drop Duluth. The city’s business newspaper didn’t mince words: “Northwest ownership likely affected Midwest decision to exit Duluth.”
The following describes snippets of dialogue that could occur in Northwest’s boardroom during the next four years:

The $100M Giveaway

Ed Wallace:

Put down your highlighter and don’t bother checking your lottery tickets, because the State of Texas has announced a $100 million winner. Only it’s actually 30,000 drivers living in ozone goal non-attainment areas, and it will be doled out $3,000 at a time. And if you or your family are constrained by a certain income level, if you drive a vehicle 10 years old or older that’s been registered in the county for over a year and passed an emissions test up to 15 months ago, yet failed one recently, then the state is willing to pay you $3,000 to scrap your vehicle and get something newer. All in the name of clean air.
Considering that Texas is notoriously clutch-fisted with money for public projects, particularly when the bank account starts with $100 million, this is big news. Especially if your vehicle’s more than 10 years old and has extremely high mileage – or the kind that brings virtually nothing when you go to trade it in – this is a money-for-nothing proposition that can benefit you tremendously. So, before we go on with today’s column, check out the rules for this program at www.driveacleanmachine.com, and then call 1-800-898-9103 to apply for your voucher.

What I learned about network television at Dateline NBC.

John Hockenberry:

The most memorable reporting I’ve encountered on the conflict in Iraq was delivered in the form of confetti exploding out of a cardboard tube. I had just begun working at the MIT Media Lab in March 2006 when Alyssa Wright, a lab student, got me to participate in a project called “Cherry Blossoms.” I strapped on a backpack with a pair of vertical tubes sticking out of the top; they were connected to a detonation device linked to a Global Positioning System receiver. A microprocessor in the backpack contained a program that mapped the coördinates of the city of Baghdad onto those for the city of Cambridge; it also held a database of the locations of all the civilian deaths of 2005. If I went into a part of Cambridge that corresponded to a place in Iraq where civilians had died in a bombing, the detonator was triggered.
When the backpack exploded on a clear, crisp afternoon at the Media Lab, handfuls of confetti shot out of the cardboard tubes into the air, then fell slowly to earth. On each streamer of paper was written the name of an Iraqi civilian casualty. I had reported on the war (although not from Baghdad) since 2003 and was aware of persistent controversy over the numbers of Iraqi civilian dead as reported by the U.S. government and by other sources. But it wasn’t until the moment of this fake explosion that the scale and horrible suddenness of the slaughter in Baghdad became vivid and tangible to me. Alyssa described her project as an upgrade to traditional journalism. “The upgrade is empathy,” she said, with the severe humility that comes when you suspect you are on to something but are still uncertain you aren’t being ridiculous in some way.

FBI Revives Search for “DB Cooper”

David Kaminski-Morrow:

Federal Bureau of Investigation agents are attempting again to solve the 36-year-old mystery of a Northwest Orient Boeing 727 hijacking during which the perpetrator parachuted from the aircraft and vanished with $200,000 in stolen cash.
The FBI is renewing efforts to close the case, centred on Northwest flight 305 from Portland to Seattle on 24 November 1971, which erroneously immortalised the name ‘DB Cooper’ in the files of air piracy.
“We’ve run down thousands of leads and considered all sorts of scenarios,” says the FBI. “And amateur sleuths have put forward plenty of their own theories. Yet the case remains unsolved. Would we still like to get our man? Absolutely.”

Clusty Search: DB Cooper.