Changing the Air Travel Story

Seth Godin:

Over the last five years, security measures have gradually eroded the way people feel about commercial air travel. Today’s events (“imminent” mid-air bomb plot disrupted) and the government’s reaction to them will, in my opinion, mark the tipping point for an enormous amount of business travel by commercial air.

I’m delighted that the talented and brave investigators foiled this plot, and I’m saddened that we live in a world where something like this could even happen… the fact remains, though, that a key element of our lives has been changed, perhaps forever.

The Decline of the Newspapers

Thomas C. Reeves:

Circulation for the nation’s daily newspapers has been declining steadily since 1990. In 2004 and 2005, daily circulation dropped 3.5% and the Sunday circulation declined by 4.6%. In the six months period ending in March, 2006, daily circulation fell 2.5% and the Sunday editions fell 3.1%. Readership declined in almost every demographic group and among people with all levels of education, even those with postgraduate degrees. One study found that baby boomers read newspapers a third less than their parents, and generation Xers read them a third less than the boomers.

Venturesome Consumption

Fascinating article in a recent Economist:

In a marvellously contrarian new paper*, Amar Bhidé, of Columbia University’s business school, argues that these supposed remedies, and the worries that lie behind them, are based on a misconception of how innovation works and of how it contributes to economic growth. Mr Bhidé finds plenty of nice things to say about many of the things that most trouble critics of the American economy: consumption as opposed to thrift; a plentiful supply of consumer credit; Wal-Mart; even the marketing arms of drug companies. He thinks that good managers may be at least as valuable as science and engineering graduates (though given where he works, perhaps he is talking his own book). But he has nothing nice to say about the prophets of technological doom.

* “Venturesome Consumption, Innovation and Globalisation”, presented in Venice at the CESifo and Centre on Capitalism and Society conference, July 21st-22nd.

Where You Vote Matters

Mahalanobis:

“Subtle environmental cues can influence decisions on issues of real consequence,” write Jonah Berger and Marc Meredith, two doctoral students at Stanford’s Graduate School of Business, and S. Christian Wheeler, a Stanford marketing professor, in a paper (summary) reported in July’s SER. The “environmental cues” are surprising indeed: according to the authors, the polling places used by voters may influence their choices. One study showed voters in Arizona in 2000 were more likely to support a measure to increase the state sales tax, with the proceeds going to public education, if they voted in a school.

“The Penalty of Leadership”

Peter DeLorenzo noted that Cadillac is resurrecting a classic ad campaign: “The Penalty of Leadership“:

Speaking of Liz’s Boyz, prominently displayed in their new “Life. Liberty. And the pursuit.” ad campaign for Cadillac is the famous, “The Penalty of Leadership” ad written by Theodore MacManus, which was done for Cadillac back in 1915. Gee, we wonder where they got the idea to use that?

Sharing Resources Worldwide

www.sharingresourcesworldwide.org:

It is our mission to make surplus and recycled medical supplies, durable medical equipment and related items/activities available to needy populations around the world in order to improve the health and quality of life of the recipients and to empower the recipients to live with increased dignity, independence, and hope.

This is how we Recycle Resources and Restore Hope… Around the world…..

Great local group.

McKinsey on the Continuing Decline in TV selling Power

Abbey Klaassen:

A study is about to give Madison Avenue a fresh pummeling: McKinsey & Co. is telling a host of major marketers that by 2010, traditional TV advertising will be one-third as effective as it was in 1990.

That shocking statistic, delivered to the company’s Fortune 100 clients in a report on media proliferation, assumes a 15% decrease in buying power driving by cost-per-thousand rate increases; a 23% decline in ads viewed due to switching off; a 9% loss of attention to ads due to increased multitasking and a 37% decrease in message impact due to saturation.

“You’ve also got pronounced changes in consumer behavior while they’re consuming media,” said Tom French, director at McKinsey. “And ad spending is decreasingly reflecting consumer behavior.”