- TV: network TV had its lowest ratings week ever in July.
- Music: weekly album sales set a 10-year low in July. For the year, CD album sales are down 4.2%; although digital single downloads (still less than 10% of the business) are up 77% and are nearly making up the difference in revenue terms.
- Radio: the music radio listening audience is down 8.5% this year alone, continuing a multi-decade decline.
- DVDs: shipments are down 4% so far this year, more than 30 million units behind the same period last year.
- Newspapers: circulation, which peaked in 1987, is declining faster than ever and is down another 2.6% so far this year.
Category: Advertising
Imagining the Day When the WSJ Print Edition Folds
Wow, they’re going to do it. Or at least they’re going to think about doing it. That’s the first thing that came into my mind on a recent Friday morning when The New York Times reported that the parent company of The Wall Street Journal had created a committee “to reassess the ways it delivers news across all its print and online properties.”
Air Sickness Bag Advertising
But US Airways must be kidding when a company spokesperson says, “The airsick bag is not used like it was in the past — primarily with turbo-prop aircraft and cabins that weren’t pressurized — so the negative connotation of the sick sack has gone away.” Now that line makes this marketer wanna reach for a barf bag.
Exploding TV
Jeff Jarvis notes an interesting paradox:
At the same time that Nielsen announces that the TV networks had their lowest ratings in recorded history — averaging 20 million viewers at a time — YouTube announces that it’s serving 100 million videos a day. Insert apocalyptic punchline here.
Cities Shop for Free WiFi Services
Under the agreement, Sacramento residents would pay monthly subscription fees of about $20 to use MobilePro’s wireless service, local businesses would pay $90 to $250, and Sacramento’s city agencies would be able to use the service free. The agreement resembled that of many other municipal wireless deals across the country. For MobilePro, based in Bethesda, Md., a full year of service would bring in $2 million to $4 million in revenue, analysts estimate.
But earlier this month, the deal fell apart. The reason: Sacramento city officials had noticed new municipal wireless deals inked in San Francisco and Portland, Ore. The Portland rollout, sponsored by Silicon Valley startup MetroFi Inc., and the San Francisco deployment from Google Inc. and Earthlink Inc., both offered wireless service to those cities with expanded free access for some businesses and residents. Instead of relying on user subscription fees, MetroFi, Google and Earthlink planned to make money off local advertising that would be embedded in their wireless service.
Fascinating Look at Friedman’s War of Words Regarding GM & Toyota
It was a blast across GM’s bow that was unparalleled in its ferocity and malicious intent. For here was Thomas L. Friedman of the New York Times decreeing that, for the benefit of our nation and society, General Motors should fold. Friedman argues that GM is almost solely responsible for our country’s extreme gasoline demand, which in turn is why our troops are in the Middle East fighting the War on Terrorism.
Then again, few realize that only 40% of the oil America uses today goes into producing gasoline for the 200 plus million automobiles we drive. What Friedman did not rail against was our airline industry, which accounts for 7% of our petroleum use, or the 24% used by business and industry. I’m surprised he didn’t call out New Englanders, because of their inconsiderate use of heating oil in winter, the reason our troops are in Iraq securing crude supplies.
GM’s Brian Akre has much more:
I’ve spent much of the past week trying to get a letter to the editor published in The New York Times in response to the recent Tom Friedman rant (subscription required) against GM (see “Hyperbole and Defamation at The New York Times,” June 1).
I failed. This is my story.
For those of you who haven’t read it already, Mr. Friedman spent 800 words on the Times op/ed page to accuse GM of supporting terrorists, buying votes in Congress and being a corporate “crack dealer” that posed a serious threat to America’s future. He suggested the nation would be better off if Japan’s Toyota took over GM.
Advertising: Liberty Mutual Adds a bit of HEM to their new Commercial
Liberty Mutual – a firm I’d never heard of before, briefly caught my attention this evening via a new TV Ad. This ad features a rather obscure group – HEM. I first learned of this band via Bob Boylan’s All Songs Considered several years ago.
An Answer in Search of A Question
That’s a picture of the latest brilliant marketing idea – showing television commercials to people pumping gas. Gas Station TV has been testing this marketing idea in Dallas and is expanding the test to more markets with eye towards having 1,000 gas stations in 21 states by next year. Airing on GSTV will be 15-second commercials as well as news/entertainment content from the ABC television network.
Study: Only One in Four Teens Can Name Broadcast Networks
For the week of the broadcast network upfront presentations, Bolt Media hopes this stat delivers a bullet to TV: Only one in four 12- to 34-year-olds can name all four major broadcast networks: ABC, NBC, CBS and Fox.
The finding comes via an online poll conducted by Bolt Media, a 10-year-old Web site that six weeks ago relaunched itself as a place for users to upload videos and photos. About 400 members responded to the questions, including one that asked how respondents spent their free time.
There certainly are some questions about this, given the source of the poll, however, the media fragmentation trend cannot be denied.
105.5 MMM Payola ?
Rich Albertoni follows the money at Entercomm’s local station, 105.5 (NY AG Spitzer filed suit against Entercomm recently). I rarely listen to it – how often must we hear the Police or Sting for that matter?
We’re fortunate to have WORT and WSUM along with our public radio stations. Those interested in the nuts and bolts of the music business would likely find the Lefsetz Letter useful “First in Music Analysis“.
I also very much enjoy listening to KCRW [LA], WFUV [NYC] and WXPN [PHL] online.
Kristian Knutsen has more.
I wonder if any other local media outlets will pick this up?