The Flop Heard Round the World

Peter Carlson:

Fifty years ago today, Don Mazzella skipped out of school to see the hot new car that everybody was talking about, the hot new car that almost nobody had actually seen.
Ford Motor Co. had proclaimed it “E-Day,” and Mazzella and two buddies sneaked out of East Side High School in Newark, N.J., and hiked 13 blocks to Foley Ford so they could cast their gaze upon the much-ballyhooed new car that had been kept secret from the American public until its release that day.
It was called the Edsel.
“The line was around the block,” recalls Mazzella, now 66 and an executive in a New Jersey consulting firm. “People were coming from all over to see this car. You couldn’t see it from the street. The only way you could see it was to walk into the showroom and look behind a curtain.”
Mazzella and his truant friends waited their turn, thrilled to be there. “Back then for teenagers, cars were the be-all and end-all,” he explains. They’d read countless articles about the Edsel and seen countless ads that touted it as the car of the future. But they hadn’t seen the car. Ford kept it secret, building excitement by coyly withholding it from sight, like a strip-tease dancer.

Young Adults are Given Newspapers Scant Attention

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Tom Patterson: 230K PDF

Based on a national survey of 1800 randomly sampled teens, young adults, and older adults, this report examines the amount of daily news consumed by young people. The evidence shows that young Americans are estranged from the daily newspaper and rely more heavily on television than on the Internet for their news.
A few decades ago, there were not large differences in the news habits and daily information levels of younger and older Americans. Today, unlike most older Americans, many young people find a bit of news here and there and do not make it a routine part of their day.

Justin Jones:

The results were especially grim for newspapers. Only 16 percent of the young adults surveyed aged 18 to 30 said that they read a newspaper every day and 9 percent of teenagers said that they did. That compared with 35 percent of adults over 30. Furthermore, despite the popular belief that young people are flocking to the Internet, the survey found that teenagers and young adults were twice as likely to get daily news from television than from the Web.

Barry Ritholtz’s related post offers some useful comments, including several whose only print subscription is the excellent Economist (I, too read the Economist).
Terry Heaton:

At the LATimes, second quarter revenue was down 10% and cash flow down 27%. In his call for front page ads, Publisher David Hiller noted it was one of the worst “ever experienced” by the paper.

Cleaning Up Firms’ Online Reputation

Andrew Lavallee:

The companies cite success stories of customers who have buried snippy blog comments, embarrassing photos or critical mentions of their names. But, as Ms. Parascandola found out, the services can’t wipe everything off the Internet, and their efforts can backfire. ReputationDefender sent a letter to political blog Positive Liberty asking it to remove Ms. Parascandola’s name from a critical entry on the grounds the post was “outdated and invasive.” Blogger Jason Kuznicki refused, and posted a new entry mocking the request. He says he “had a good laugh over it.”

Project Red Stripe

The Economist’s Project Red Stripe:

We’re a small team set up by The Economist Group, the parent company of the eponymous newspaper. Our mission is to develop truly innovative services online. We already have some ideas, of course. But as champions of free markets, we abhor the concept of a closed system. This is why we would like you to submit your idea (or ideas). Just think big – and we’ll do the rest.

Big Profits in Small Newspapers

Frank Ahrens:

If there’s any good news about the businesses of newspapering these days, it can be found at the industry’s littlest papers, which are doing well even as their bigger brothers founder.

Lee Enterprises, based in Davenport, Iowa, for example, owns 56 daily papers and more than 300 small weeklies and other publications. Three of its papers have a circulation of more than 100,000 — including the St. Louis Post-Dispatch — but the rest of its dailies are much smaller, averaging about 26,000 each.

Over the past five years, the circulation gains at Lee papers have outpaced the industry average; some of the gains came from acquisitions, but much came from the growth of the group’s existing papers. Over the past two decades, the company’s stock price has likewise gone in the opposite direction of large-newspaper stock, climbing steadily from less than $10 a share in 1988 to more than $30 a share today.

“We’re largely in markets . . . that have pretty good local economies, a strong sense of place and strong newspaper readership,” said Mary E. Junck, Lee’s chairman and chief executive. Another advantage: “Many of our markets are pretty homogenous and tightknit,” she said, making it easier to pin down and target readership.

Anderson on “We Media”

Chris Anderson correctly analyzes the “we media” bubble. Change is certainly underway in the media world, but it will not, clearly be linear:

First, let’s agree that “media” is anything that people want to read, watch or listen to, amateur or professional. The difference between the “old” media and the “new” is that old media packages content and new media atomizes it. Old media is all about building businesses around content. New media is about the content, period. Old media is about platforms. New media is about individual people. (Note: “old” does not mean bad and “new” good–I do, after all, run a very nicely growing magazine/old media business.)

The problem with most of the companies Skrenta lists is that they were/are trying to be a “news aggregators”. Just as one size of news doesn’t fit all, one size of news aggregator doesn’t either.