Category: Culture

Hunter Thompson & Bill Murray on Shotgun Golf

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Hunter S. Thompson:

The game consists of one golfer, one shooter and a field judge. The purpose of the game is to shoot your opponent’s high-flying golf ball out of the air with a finely-tuned 12-gauge shotgun, thus preventing him (your opponent) from lofting a 9-iron approach shot onto a distant “green” and making a “hole in one.” Points are scored by blasting your opponent’s shiny new Titleist out of the air and causing his shot to fail miserably. That earns you two points.

Valentines Day: Orchids or Chocolate?

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The benefits of Madison’s (Winter) Farmer’s Market: Cross Country Orchids [map | phone] offered some gorgeous orchids Saturday Morning. Click here to download a 1024 x 768 desktop picture version for your mac or pc.
Another great option is Candinas [map | www site]
Based on web traffic, I think Candinas is having a big year. I’ve only seen one other firm pay as much attention to packaging and branding (wrapped around a superior product) as Markus – that would be Steve Jobs Apple Computer’s iPod packaging.

GM Auto Marketing: Find Your Style (Wife, Girlfriend, Mistress)

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Driving back to SFO recently, I noticed this GM (General Motors) billboard. In essence, the message to Northern California drivers bound either for SFO or their jobs on the Peninsula or in Silicon Valley was:

Advertising is often a useful way to peer into the soul of a company, or in other words, think about their dna and how the firm views its interaction with the outside world.

This campaign smells desperate to me. I’m reminded of Sun Microsystems co-founder Bill Joy’s spot on statement regarding software: “The quality of a company’s software has an inverse relationship to the amount spent on marketing.”

I must admit that this ad campaign doesn’t click at all for me, from any angle. The whole pitch, including the website, seems like a lot of fluff. I visited the site and it promptly crashed my computer (PC, in this case). I tried again and it worked, although it later crashed just my browser.

Perhaps this all makes sense for some car buyers…..

I think GM would be much better off seeding cars to bloggers and schools for long term reviews (with the agreement that they write about their year or two with a sedan, minivan, SUV or sports car). This will take some doing, but I think it would be money well spent. Essentially, they need to route around the legacy media (see Bob Lutz’s notes on this).

“Category Killers”

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Brand Autopsy has an interesting discussion on category killers:

Costco has a very loyal clientele (who pay a membership fee). Costco understands the taste level of this group and caters to their wants and needs–for wine, apparel, technology, jewelry, etc. Costco communicates with those customers through an excellent monthly magazine, the Costco Connection. Because many of Costco’s customers are small business owners, the magazine (and, of course, the stores) cater to their needs and interests.

Now, Costco’s customers are also attracted by the deals. There is an implicit understanding that Costco is offering the best possible price on that particular product on that particular day. The product may not be offered tomorrow. So, if you want it, you better buy it today.